Arts and Humanities Commons^™

Nonprofit Narratives: Faith-Based Organizations, The Gospel Mission, And You, Jennifer Myers

Honors Projects and Presentations: Undergraduate

This study involved an in-depth investigation into how overtly Christian 501(c)(3) nonprofit organizations incorporate the use of storytelling into their external communications through the lens of Walter Fisher’s narrative paradigm theory. Key theoretical streams examined as a part of the literature review include organizational mission communication with an emphasis in faith-based nonprofits, as well as organizational storytelling. This research study explored the following questions: “How do faith-based nonprofit organizations use narrative storytelling via social media to communicate their organizational missions within their circle of influence?” and “How do faith-based nonprofit organizations use narrative storytelling via social media to invite their …