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Full-Text Articles in Arts and Humanities
What’S The Word On The Street?: Witnessing/Performing Theory, Desirée D. Rowe
What’S The Word On The Street?: Witnessing/Performing Theory, Desirée D. Rowe
Feminist Pedagogy
No abstract provided.
Promoting A Benefit Concert With Digital Media, Aubrea Felch
Promoting A Benefit Concert With Digital Media, Aubrea Felch
Graphic Communication
The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use …