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Full-Text Articles in Arts and Humanities
Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham
Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham
Graphic Communication
We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.
Analyzing Perceptions Of Music From A Songwriting Perspective, Jackson Stephen Reynosa
Analyzing Perceptions Of Music From A Songwriting Perspective, Jackson Stephen Reynosa
Communication Studies
This study seeks to understand listeners’ perceptions of music from a generational and songwriting approach. A total of 123 participants aged 18 and older took part in an open-ended survey design that measured their subjective music preferences. Four different sections tested participants’ music taste, music tied to generations, an original song made by the researcher, and songwriting in a holistic sense. It was found that participants exercised individualism and authenticity in their responses throughout. By using the Uses and Gratifications Theory, it is explainable that people listened and sought out music for their own unique reasons. By applying Mood Management …
Music And Language Development: Traits Of Nursery Rhymes And Their Impact On Children's Language Development, Ashley Lauren Gonzalez
Music And Language Development: Traits Of Nursery Rhymes And Their Impact On Children's Language Development, Ashley Lauren Gonzalez
Music
From birth--possibly even before birth--the amount and array of external stimuli profoundly affect a child’s cognitive and linguistic development. In addition to verbal communication from parent to child, singing proves to be an integral aid to a child’s development of speech and language, allegedly due to repetitions of words and rhythms. Nursery rhymes are, from infancy, among the most commonly presented forms of musical stimulus for children. The repetitive nature of the nursery rhymes undoubtedly supports language and speech development, but various characteristics of nursery rhymes, specifically pitch interval, meter, phrase length, contour, and harmony, also contribute substantially to the …