Open Access. Powered by Scholars. Published by Universities.®
- Institution
Articles 1 - 2 of 2
Full-Text Articles in Arts and Humanities
Giving The Global High Sign: Coca-Cola Advertising Of The “American Way” In Life Magazine, 1941-1947, Scott Greenfield
Giving The Global High Sign: Coca-Cola Advertising Of The “American Way” In Life Magazine, 1941-1947, Scott Greenfield
History Theses
Magazine advertising through these years marketed American products to a consumer base that was becoming more patriotic. This “patriotic consumerism” manifested itself both in its foundational support for the United States’ involvement in World War II and in its constant implementation of the “American Dream” ideology that mixed nostalgia and modernity in preparation of a post-war world. Expanding upon the resulting cultural behavior of classifying the support of American business as a quasi-civic duty, The Coca-Cola Company successfully situated the “American Way of Life” as a global aspiration through its product’s entanglement in the global settings of war, ensuring that …
When Ink Turned Into Bullets: The Effect Of The Press In Buffalo, New York And The Nation Along With Its Role In Igniting A Civil War, Nicole C. Kondziela
When Ink Turned Into Bullets: The Effect Of The Press In Buffalo, New York And The Nation Along With Its Role In Igniting A Civil War, Nicole C. Kondziela
History Theses
The American Civil War was a multi-faceted conflict: North versus South, states’ rights versus federal law, slavery versus abolition. Due to increasing and constant advancements in technology, this was the first war in American history that developed in full view of the public through newspapers. The Industrial Revolution and capitalism allowed the press to evolve into rich and powerful soap boxes for political bosses and editors alike to voice their opinions far beyond the village square. Unbeknownst to much of the public at the time, the Union had been at the mercy of newspaper editors and politicians in a grand …