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Full-Text Articles in Arts and Humanities
Mediated Merchandise, Merchandisable Media: An Introduction, Elizabeth Affuso, Avi Santo
Mediated Merchandise, Merchandisable Media: An Introduction, Elizabeth Affuso, Avi Santo
Communication & Theatre Arts Faculty Publications
There are many reasons why film and media scholars ought to take merchandise seriously. That filmrelated merchandise is a lucrative part of the film business is only a starting point, but still a good place to start. In 2018, character and entertainment licensing accounted for 44.7% of retail sales of licensed merchandise, generating $121.53 billion in sales. [1] [#N1] This earned entertainment companies approximately $6.2 billion in royalties. [2] [#N2] Not surprisingly, five of the top ten licensors are entertainment companies, with Disney positioned at the top with $53 billion in merchandise sales. Universal Studios is ranked 4th ($7.3 billion), …
Social Tv Fandom And The Media Industries, Myles Mcnutt
Social Tv Fandom And The Media Industries, Myles Mcnutt
Communication & Theatre Arts Faculty Publications
Editorial for special issue, "Social TV Fandom and the Media Industries," Transformative Works and Cultures, no. 26 (March 15, 2018).
"The 100" And The Social Contract Of Social Tv, Myles Mcnutt
"The 100" And The Social Contract Of Social Tv, Myles Mcnutt
Communication & Theatre Arts Faculty Publications
I explore how the controversy surrounding an LGBT storyline on The 100 (2014–) points to the shifting social contracts of social media engagement between fans and the TV industry, as well as the challenges faced by fans and critics who attempted to solidify that contract in the wake of said controversy.