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"That Is A Huge Wardrobe And Clothing Mistake!": The Unethical Consumption Habits Of Youtube's Fashion Influencers And The Environmental Consequences Of A Disposable Lifestyle, Isabel Thornton
Pell Scholars and Senior Theses
People flock to YouTube for the latest videos from their favorite influencers, not realizing that the consumption habits of those influencers could lead to environmental disaster. This thesis builds upon the conversation about the need for sustainable messages on social media that target young, impressionable audiences. A detailed study of 15 videos from five fashion YouTubers reveals that: (1) fast fashion brands dominate across the platform; (2) fashion YouTubers fail to take responsibility for their unethical consumption habits; and (3) none of them successfully avoid unsustainable fashion choices, despite some efforts to do so. Meaningful solutions to the fast fashion …