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Full-Text Articles in Arts and Humanities
Nonprofit Narratives: How Two Organizations Use Social Media And Rhetorical Appeals To Address Issues Of Sexual And Domestic Violence, Samuel Hiester
Nonprofit Narratives: How Two Organizations Use Social Media And Rhetorical Appeals To Address Issues Of Sexual And Domestic Violence, Samuel Hiester
Electronic Theses and Dissertations
Though often seen as a panacea for organizational objectives, nonprofits must be judicious in deploying social media, particularly due to resource limitations. Nonprofits deploy many types and styles of digital texts, including social media. Classical rhetorical appeals can be effective means for achieving positive impact in that context. When used correctly, these ‘digital texts’ can be leveraged for maximum engagement with audiences. This study examines both a large, national organization – the National Sexual Violence Resource Center – and a small, regional one – Branch House Family Justice Center – for not only what sort of digital texts are utilized, …
Corporate Social Advocacy On The Blm Movement: A Content Analysis Of Corporate Responses Via Instagram, Oromidayo Racheal Tunji-Ajayi
Corporate Social Advocacy On The Blm Movement: A Content Analysis Of Corporate Responses Via Instagram, Oromidayo Racheal Tunji-Ajayi
Electronic Theses and Dissertations
Black Lives Matter (BLM) has been a concern in the US since 2013, thereby becoming an increasing interest. Several US corporations’ attention has been drawn to BLM due to its radical strategy on social media to facilitate engagements. Research shows that a company's engagement in activism by taking a stance on socio-political issues often records growth. Also, scholars have focused on corporate responses to BLM through the lenses of the implications or intentions of the brand’s engagement. This study, however, analyzes 236 corporate Instagram BLM posts through the lenses of the attributes of their responses. It is assumed that brand …
The Disconnected Podcast, Sydney Wright
The Disconnected Podcast, Sydney Wright
Undergraduate Honors Theses
Humans are social creatures. Yet when the pandemic forced the world into lockdown, social interaction became limited and more intentional. I explore the forms of communication people turned to during this time through a series of podcast episodes. I interview people who can provide first-hand experiences of how major areas of life changed. The areas I focused on are digital literacy in the elderly, online connections versus in-person ones, telehealth, education, journalism, and social media. The episodes can be listened to on the Disconnected website.