Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen

Markets, Globalization & Development Review

Through a feminist lens, Maclaran and Chatzidakis (2022) challenge conventional assumptions about gender, emphasizing its performative nature shaped by social practices rather than inherent traits. This commentary extends analyses of key themes such as gender performativity, the male gaze, and subject-object binaries within marketing. It critiques how marketing strategies reinforce existing power imbalances and systemic biases rooted in historical narratives. The writing also reflects on media interpretations of gender issues through films like 'Turning Red' and 'Barbie'. By contextualizing gendered marketing within broader societal frameworks, this writing contributes to ongoing dialogues in media studies, sociology, and gender studies, highlighting the …

Viewing The World Through The Prism Of Cross-Cultural Romances: Film Review Of Christmas As Usual (2023) And Further Reflections, Raja Ramanathan

Markets, Globalization & Development Review

No abstract provided.

White Male Privilege, Diversity-As-Deficit, And Tokenism In The North American University: Reflections On Netflix’S The Chair, Annamma Joy

Markets, Globalization & Development Review

Ji-Yoon, an Asian-American woman, is the newly appointed chair of the English department at Pembroke University, a lower-tier Ivy League school. Most of the department’s faculty are older and white and male, but do include a female white professor, Joan Hambling, clearly suffering from marginalization. There is also a young black faculty member named Yasmin McKay, whom Ji-Yoon wants to make the university’s first black tenured professor in the English department. Yaz, as they call her, has published in the top journals and is loved by her students, who flock to take her courses. There are other story dynamics dealing …

Power Dressing And Its Importance In Modern Democracy, Mansiben R. Patel, Dr. Catherine Amoroso Leslie

Undergraduate Research Journal for the Human Sciences

This research aimed to study the significance of Power Dressing in a modern democracy, by exploring the dynamics of clothing concerning the power it portrays for women holding influential positions in public office in a variety of countries throughout the world. This research accomplished its motive by collecting, reviewing, and analyzing scholarly articles, academic journals, newspapers, and current events which formed the foundation for data collection using a survey developed by the researchers. The analysis provided a platform for procuring knowledge of the association between Fashion and Politics, the concept of Women’s Power Dressing, and its significance in a modern …

Power Dressing And Its Importance In Modern Democracy, Mansiben R. Patel, Dr. Catherine Amoroso Leslie

Undergraduate Research Journal for the Human Sciences

This research aimed to study the significance of Power Dressing in a modern democracy, by exploring the dynamics of clothing concerning the power it portrays for women holding influential positions in public office in a variety of countries throughout the world. This research accomplished its motive by collecting, reviewing, and analyzing scholarly articles, academic journals, newspapers, and current events which formed the foundation for data collection using a survey developed by the researchers. The analysis provided a platform for procuring knowledge of the association between Fashion and Politics, the concept of Women’s Power Dressing, and its significance in a modern …

Closing The Gender Gap In Entrepreneurship Education, Carolyn J. Rodeffer

Graduate Theses and Dissertations

Entrepreneurship education in higher education has been cited as a key strategy in filling the entrepreneurship talent pool, preparing students with the skills and confidence needed to start new ventures (Westhead & Solesvik, 2016). However, outcomes of entrepreneurship education for female students are less positive than for their male counterparts (Shinnar et al., 2012; Westhead & Solesvik, 2016; Wilson et al., 2007). Working within the frameworks of Bandura’s self-efficacy theory (1977), Azjen’s theory of planned behavior (1991), and Steele and Aronson’s stereotype threat theory (1995), this quantitative study utilized an experimental research design to assess the impact of role model …

Confirmation Bias Susceptibility: Social Domains, Metacognitive Self, And Gender, Emily N. Roush

Student Publications

Confirmation bias is a daily and commonly under-recognized cognitive bias, one in which requires more research. More specifically, confirmation bias is when individuals seek out information to confirm beliefs and reject opposing views. This phenomenon is readily studied in economics and psychology to name a few. However, confirmation bias is often neglected in an empirical setting. Thus, with a gap in the literature, this study tested the susceptibility of confirmation bias in college students, and utilized social domains, Metacognitive Self Score (MCS), and gender to predict the level of confirmation bias. Using a between-subjects design, participants were randomly assigned to …

Gender Differences In Self-Attribution And Overconfidence In Financial Decisions, Aine M. Ford

Student Publications

Behavioral finance and the study into biases is a rapidly increasing area of interest for finance professionals and academics alike. Understanding the sources of overconfidence and the self-attribution bias from a gendered framework can provide insight for managers and industry leaders to insulate their firms from underperformance losses due to these biases. Education and relevant financial experience are key controllable variables that impact overconfidence and self- attribution. Using a survey sent to around 130 students and finance professionals, gender, education, and relevant experience were tested against overconfidence and self-attributional scores to determine if there were any meaningful relationships. The results …

Vocation, Belonging, Courage: Gender Equity In Narratives Of Non-Exempt Women Administrative Assistants In Academic Units At The University Of Dayton, Julio A. Quintero, Heather Ashley

Reports from the Gender Equity Research Fellowship

Gender roles normalize thinking patterns, behaviors, actions, and attitudes. The workplace is not immune to their influence. Gender roles make certain labor invisible, either because it does not typically fit with the expectations of a determined gender group, or because it is deemed normal and therefore expected.

This report condenses the narratives of 11 non-exempt women administrative assistants at the University of Dayton in reference to how vocation, belonging, and courage are affected by gender. Based on the responses, the report proposes several approaches to equity, which is defined as the modifying of structures and practices that have intentionally or …

Do Audit Partner Gender And Firm Size Influence Accounting Quality?, Grace Rooney

DU Undergraduate Research Journal Archive

This paper examines the association between audit partner gender and client financial reporting quality. I hypothesize that audit engagements with a Big 4 female audit partner will exhibit higher financial reporting quality than with other auditors. I test my hypothesis by estimating a multivariate ordinary least squares regression model. Consistent with my hypothesis, the results indicate that female auditors within the Big 4 accounting firms have the lowest discretionary accruals.

The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser

Senior Theses

This study analyzes the growing subsection of female sports fans. Through a review of scholarly research articles, this study examines female sports fan motivations and behaviors and how they differ from the classic male sports fan. Additionally, this study aims to investigate how sports marketing executives try to appeal to women as sports consumers and how these practices have begun to change in recent years. This study will provide a summary of existing research on female sports fans along with a review of marketing initiatives used to engage female sports fans.

Can The Gender Wage Gap Be Closed Inthe Philippine Manufacturing Sector?, Royanna Patricia H. Martin, Charlene Johannan G. Policarpio, Kath Ryne Y.A. Taburda

Angelo King Institute for Economic and Business Studies (AKI)

In recent years, women in the Philippines have made strides in integrating into formal employment, attaining higher educational status, and claiming their social and economic autonomy. However, the gender wage gap persists in the labor market, especially in the manufacturing sector. This wage gap does not look at their willingness to join the manufacturing sector. The National Economic Development Authority (NEDA, 2019) found that, between the two sexes, the manufacturing and services sectors were highly concentrated with females. For services specifically, they report that the high participation may be linked to “inflexible hours,” or work hours that do not go …

The Pink And Blue Problem: Altercasting In Gendered Advertising, Abigail Benn

Capstone Showcase

When you meet a baby for the first time, and you don’t know its sex, if its wearing pink clothes, most people will automatically assume it’s a girl; or if they’re wearing blue clothes, it’s automatically a boy. The pink and blue problem is the enforcing of gender stereotypes through color, associated roles, and imagery. The root of this problem is that many people are unaware of the difference between “sex” and “gender”, and that they can be mutually exclusive. Your sex is the body you’re born with, and all the parts that come with it, while your gender is …

How Commercial Advertising Enforces Gender Stereotypes Among Children And The Ways This Affects Them Psychologically, Abigail Frisoli

Sacred Heart University Scholar

Some people believe that children of different sexes are born with completely separate preferences and mindsets which are permanent and predetermined. However, children are very influenced by their surroundings, which is often the main deciding factor which is predetermined by parents and caretakers from birth. Separating children by gender puts them into boxes, stunting their ability to make their own decisions and creating stereotypes. This segregation is painfully apparent in commercial advertising and is proven to have affected children psychologically in ways that can be detrimental.

An Unlikely Pair: Impressionism And The Work-Life Interface, Emily N. Roush

Student Publications

When I get asked what I am studying in college, I often get puzzled or confused replies due to the fact that the fields are pretty unconventional as a pairing. The remarks, “What in the world are you going to do with that?” or “How interesting,” are common responses after sharing. Organization and management studies and art history are an unlikely duo that seem to be vastly different at first glance. After taking many courses within both disciplines to fulfill my double major, I argue that these disciplines are more similar than one may initially assume. Thus, I was inspired …

The Influence Of Gender On Female Business Owners In Ho Chi Minh City, Abby Busis

Independent Study Project (ISP) Collection

Ho Chi Minh City is commonly referred to as a developing business hub, largely due to the rapidly increasing number of private enterprises. Since the implementation of the Doi Moi in 1986, Vietnam’s private business sphere has grown tremendously, and women have played a large role in this development. Today, women own just under a quarter of formal enterprises in Vietnam, but this impressive statistic does not consider the many challenges these women have faced.

Through in-depth interviews with female business owners themselves, along with an online survey, this study determines how gender influences these business owners’ professional experiences. Gender …

Gender East And West: Transnational Gender Theory And Global Marketing Research, Katherine Sredl

School of Business: Faculty Publications and Other Works

Much of the prior scholarly research on global gender and marketing tends to focus on development. The post-socialist space does not fit neatly into this paradigm, given the diversity of its legacy of ideology, industrialization, feminist thought, and the post-socialist experience of privatization, democratization, European Union expansion, and, in some cases, war. This chapter uses the history of feminist thought in Yugoslavia and Croatia to highlight the contribution the post-socialist space brings to global gender and marketing research: questioning the role of the state in securing rights and questioning assumptions about individualism in a neoliberal era. I argue for an …

Turning Passion Into Profit: When Leisure Becomes Work In Modern Roller Derby, Amanda Nicole Draft

Wayne State University Dissertations

Modern roller derby operates as a “by the skater, for the skater” business model, where participants are not paid but must devote a certain amount of time, effort, and money to sustaining their sport and respective organizations. At the same time, while derby is grounded in anti-corporate values, a growing industry has sprouted to support the sport, the larger share of which consists of small business retailers selling gear, apparel, and other accessories. I use the context of modern roller derby to examine the changing natures of work and leisure, specifically how they operate as greedy institutions and emphasizing the …

Progress On The Economic Empowerment Of Female Entrepreneurs In Kenya's 30% Preferential Public Procurement Policy, Rukaya Mohammed

Walden Dissertations and Doctoral Studies

In Kenya, a 2013 presidential directive reserved 30% of government procurement opportunities for enterprises owned by women, youth, and persons with disabilities to promote economic empowerment; however, as of 2016, female entrepreneurs continued to be outpaced by their male counterparts. The lack of policy evaluation from the female entrepreneur perspective limits the ability to assess progress and identify obstacles. Through purposeful sampling and semistructured interviews, this qualitative phenomenological study obtained the perceptions of the implementation and impact of Access to Government Procurement Opportunities (AGPO) on economic empowerment from the perspective of 20 female entrepreneurs in Kenya previously awarded procurement contracts. …

Exploring How Women On Corporate Boards Cope With Gender Bias, Sharon Roberts

Walden Dissertations and Doctoral Studies

Gender bias may cause organizations to lose the values that women bring to the workplace in leadership positions and may thwart women from reaching their personal goals. The purpose of this qualitative descriptive multiple case study was to explore gender bias and its influence on women on corporate boards, their roles, appointment, and the need to develop coping strategies to deal with gender bias to execute their roles. The conceptual lens used was Tajfel and Turner's social identity theory to explain the basis for intergroup discrimination, and Eagly and Karau's role congruity theory of prejudice to explain the exclusion of …

Becoming Women Engineers: Dismantled Notions And Distorted Perspectives, Lisa Zagumny, Holly Garrett Anthony, Sally J. Pardue

Journal of Multicultural Affairs

In an investigation of (non-international) undergraduate students’ experiences with their engineering major, we interviewed 10 young women asking questions about their interactions with instructors, academic successes/struggles, and any challenges they felt they had faced as women/girls in engineering. Initial findings echoed those in previous research serving to affirm held notions of interventions that would improve women/girls’ experiences in engineering. In reflecting on the research methods and troubling its design, we realized that we had approached the data with limited perspectives. A new approach to analysis opened up concepts and yielded findings that offer a different course of action for abating …

Empirical Reflections On Women Students In Usa Nonprofit Academic Programs And Realizations About Ideological Influence, Norman A. Dolch

Journal of Ideology

This research reports on the beliefs of a select sample of women and men faculty across the USA regarding women in nonprofit organization academic programs. The main differences were on professional orientation among graduate students, difficulty with quantitative oriented courses, and portrayal of women in coursework. To eliminate these differences, beliefs (ideologies) among faculty and students need to be altered. Sanberg’s book Lean In is especially informative about changing beliefs about career orientation for both men and women to what she calls a belief in sustainable and fulfilling positions. Another valuable resource for faculty concerned about these issues is Creating …

The Effects Of Gender-Aware Leadership-Development Training On The Leadership- Behavioral Competencies Of Women Software Engineers In California’S Silicon Valley, Leann Pereira

Doctoral Dissertations

This study was conducted to investigate the effects of a leadership-development training workshop on leadership behaviors among women software engineers in a California Silicon Valley engineering community with a two-phase, mixed-methods research design. The training workshop was developed using a framework for developing leadership-behavioral competencies among women (LBCW), which was congruent with theoretical principles for women’s leadership development.

LBCW was comprised of four competencies: self-advocacy, social networking, psychological capital, and goal orientation. A pretest–posttest comparison-group design was used to assess the effects of the training on LCBW among 70 participants with four instruments: the Leadership Development and Activities Instrument, the …

Patent Law, Copyright Law, And The Girl Germs Effect, Ann Bartow

Law Faculty Scholarship

[Excerpt] "Inventors pursue patents and authors receive copyrights.

No special education is required for either endeavor, and nothing

precludes a person from being both an author and an inventor.

Inventors working on patentable industrial projects geared

toward commercial exploitation tend to be scientists or engineers.

Authors, with the exception of those writing computer code, tend

to be educated or trained in the creative arts, such as visual art,

performance art, music, dance, acting, creative writing, film

making, and architectural drawing. There is a well-warranted

societal supposition that most of the inventors of patentable

inventions are male. Assumptions about the genders …

Can Applying A Gender Lens To Social Innovation Promote Women's Rights And Gender Equality?, Sarah Saska-Crozier

Electronic Thesis and Dissertation Repository

Social innovation is not new, but it is increasingly being called on to provide solutions to some of the world’s most pressing social and economic problems. Despite awareness about its importance, research in the field of social innovation is often vague, and there are competing definitions and understandings of the concept. There is also very little research that attempts to connect the field of social innovation with the fields of gender studies, women’s studies, feminist research, or men and masculinity studies. This dissertation applies a gender lens to the concept of social innovation. In doing so, it aims to develop …

11. Gender And Leadership, Illinois Mathematics And Science Academy

CORE

The purpose of the Gender & Leadership module is for students to develop an understanding of the role gender plays in contemporary society and the relationship between gender and leadership. The objectives of this module are for students to be able to to define gender vernacular and differentiate between terms, dissect how gender roles were constructed, and identify the role of gender biases in leadership. To meet these objectives, case studies concerning the traditional feminine and masculine leadership roles are conducted to make students aware of their subconscious gender biases. Additionally, the terms sex, gender, gender expression, and gender fluidity …

Meaningfulness Of Work As Perceived By Women From Diverse Social Classes: A Grounded Theory Exploration, Jennifer L. Hutmire

Walden Dissertations and Doctoral Studies

Despite research connecting the meaningfulness of work with positive organizational outcomes, such as increased employee well-being, job satisfaction, engagement, and retention, there remains a lack of adequate, inclusive research explaining differences in women's perceptions of the meaningfulness of work. The purpose of this qualitative grounded theory study was to address this gap in the literature by developing a theory about the formation of perceptions of the meaningfulness of work and about the impact of those perceptions. Research questions explored perceptions that women from diverse social classes have of the meaningfulness of work, what influenced those perceptions, the impact of those …

Leadership Advancement And Mentoring Of Women Into Chief Financial Officer Roles, Jenny Salkeld

Walden Dissertations and Doctoral Studies

This qualitative study investigated the personal descriptions and experiences of women in chief financial officer roles for Fortune 1000 companies, educational institutions, and private entities. Research on women in senior leadership roles is typically reflective of those in chief executive officer positions rather than chief financial officer positions. The literature is also limited on the ascension of women into chief financial officer roles and the influences of mentoring on career progression. The purpose of the study was to capture individual points of view from participants' lived experiences of leadership advancement, gender inequality, and mentoring in chief financial officer roles in …

Family Wages: The Roles Of Wives And Mothers In U.S. Working-Class Survival Strategies, 1880-1930, Ileen Devault

Ileen A DeVault

The common image of a female wage earner in the U.S. in the decades around the turn of the 20th century is that of a young, single woman: the daughter of her family. However, the wives and mothers of these families also made important economic contributions to their families' economies. This paper argues that we need to rethink our evaluation of the economic roles played by ever-married women in working-class families. Using a range of government reports as well as IPUMS, I document three ways in which working-class wives and mothers strove to bring cash into their family units: through …

Sex, Labor, And The American Way: Detroit Aesthetic In Mid-Twentieth-Century Literature, Jenna F. Gerds

Wayne State University Dissertations

The essay analyzes Sinclair Lewis short fiction in If I Were Boss, U.S.A. by John Dos Passos, Let Us Now Praise Famous Men by James Agee and Walker Evans, and Last Exit to Brooklyn by Hubert Selby, Jr. The primary literature is juxtaposed with a study of visual texts and historic research with a locational and thematic basis in Detroit. Ford Times and early automobile advertisements, Diego Rivera's mural Detroit Industry, photographs of the Sojourner Truth housing project riots, and the accounts of gay union workers comprise a framework for each of the central texts. Detroit aesthetic is gritty, realist, …