Arts and Humanities Commons^™

The Celebrity Factor: An Evaluation Of The Effect Celebrity Provenance At Auction, Danielle Gray

MA Theses

The effect of celebrity provenance on value of fine art and design is a recent phenomenon that can be explained by unpacking the changing profile of collectors, the rise of the digital age and contemporary fascination with celebrity. Understanding these changes will shed light on different factors that contribute to the premium often associated with celebrity sales. Although research has been done before on this topic before, the research neglects to look at the auction house as a factor in understanding the effects of celebrity provenance. By evaluating the celebrity, and the auction houses, relationship to the works of art …

Market Value Analysis Of Takashi Murakami's Artwork Under Howard Becker's Theory, Liu Yi-Ding

MA Theses

This paper is an analysis about the artist Takashi Murakami. As a representative of the corporate artist, he is favored by the Art business world while being criticized by many people. This paper adopts American sociologist Howard Becker's art world theory as a research tool to observe that the construction of Murakami and his art market is not the growth of genius, but the result of collective cooperation. Based on two decades of data on the art trade, Murakami has made his unique brand of ultra-flat theory and otaku work. These labels, along with internalization and external marketing, eventually gave …

How Does Contemporary Artists Consolidate Their Success And Achievements Through Social Media Platform Such As Instagram? : Case Study Of Successful Co-Existing Relationship Developed Between Contemporary Artists Ai Weiwei And Kaws With Their Instagram Account, Rouchen Yao

MA Theses

In the following thesis, I would compare and contrast the two art world phenomenon:Ai Weiwei and KAWS, whom have very distinctive artistic focus and style. And how the two artists utilize their social media platform to achieve different purposes and reflect different values. In the past few years, due to internet accessibility to the art world, online and social media platforms have become an intermediary between the art world and the masses, giving everyone access to art. Being household names from the art world, both of the artists generated a large number of fans on their social media platform of …

Land Art : True Capitalist Art, Annie Gustafsson

MA Theses

Land art is known to exist in remote locations, are immense in scale, are site specific and are incredibly costly to create. All of these traits make Land artworks inherently resistant to conservation and the secondary market.

If these artworks do not present an obvious investment opportunity, how then can an art movement like Land art even exist? What is its role in a capitalist driven society, if it cannot perform as a financial asset? Where then does the value in Land art lie?

This paper will attempt to explore the cultural effects on the movement, the subsequent methodologies developed …

Story Of Twin Cities, Who Will Be The Next Storm Center Of Art Fairs?, Rui Bian

MA Theses

Since 2000, with the rapid development of China's economy, the evolution of contemporary art fairs in China has been accelerated. This paper takes two representative cities, Beijing and Shanghai, as examples. In the past one decade, Shanghai and Beijing have respectively led the trend of contemporary art market due to various internal and external factors. This paper uses PEST model to analyze, trying to find out who will be the next center of contemporary art in the next ten years.

The first part of this paper mainly starts from the differentiations in policies and regional distributions of Chinese contemporary art …

Double-Edged Experiences And Their Impact On The Twenty-First-Century Audience: The Ever-Evolving Museum, Ana Sanz Menchero

MA Theses

The twenty-first-century museum is an ever-changing art institution adapting itself to engage a broader audience. The democratization of the museum becomes the priority to make art accessible to everyone. In the quest to find the perfect strategy, museums commit themselves to a constant transformation that seeks to create a unique “business model.” Along this process, institutions provide two-folded experiences to the public; first, the exhibition of art as a spectacular experience, and second, the staging of the museum as an entertaining entity. Today, museum attendance is not necessarily related to the quality of the show anymore. Welcome to the era …

Private Art Museum Backed By Hong Kong Invetment - Wan Fung Art Musem As An Example, Yiye Chen

MA Theses

The rapid development of private art museums in the world can be regarded as the epitome of global economic development. The Chinese government has given unprecedented support to the development of culture and art. As the world's second largest economy, China's middle class has been increasing year by year. The hot art market has attracted European and American auction giants, and famous galleries have entered the Chinese market. Since the birth of the first private art museum in China at the end of the 20th century, Chinese scholars have been constantly exploring the direction of development. From copying the European …

A Study On The Commercial Promotion Mode Of Contemporary Young Artists In China Taking Art Nova 100 As An Example, Han Le

MA Theses

Nowadays, young artists have increasingly become a significant part of the art market in China since there has been a recent emergence of China's art market. Therefore, their personal growth and development would greatly impact the future of art market. With the support of relevant economic and political policies from the government, China has initiated many innovative characterized business modes of cultivating young artists. By looking at Art Nova 100, a quite typical art project of recent years in China, this paper firstly deals with the actual living situation of contemporary young Chinese artist together with considerations for specific historical …

The Demand For Women Who Painted: Recent Art Market Trends For Female Artists Of The Premodern Era, Cristina Demiany

MA Theses

A number of events highlighting female artists who lived and worked before the year 1900 are currently appearing in the art world. In consideration of this expanding cultural activity, this paper explores recent art market behavior around premodern female painters by examining sales of their work at auction between the years 1998 and 2019. The larger questions around such an analysis include assessing if the work of premodern female artists presents a new investment opportunity for collectors, and if it could also provide a means of invigorating the Old Master market. Three case studies representing female artists from different locations, …