Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Business plan (10)
- Art market (5)
- Art business (4)
- Contemporary art (4)
- Auction (3)
-
- Exhibition (3)
- Investing (3)
- NFTs (3)
- Appraisal (2)
- Art Market (2)
- Art Marketing (2)
- Art gallery (2)
- Brexit (2)
- Contemporary Art (2)
- Emerging artists (2)
- London (2)
- Market (2)
- Metaverse (2)
- New York (2)
- Sotheby's (2)
- Valuation (2)
- African art (1)
- Alebrijes (1)
- American Alliance of Museums (1)
- Appraisal studies (1)
- Archive (1)
- Art Club (1)
- Art Finance (1)
- Art Investment Funds (1)
- Art World (1)
- Publication Year
- Publication
- Publication Type
Articles 1 - 30 of 71
Full-Text Articles in Arts and Humanities
"Reconstitute": Business Plan Of A Start-Up Art Invsetment Bussiness: Artvest, Jianing Wang
"Reconstitute": Business Plan Of A Start-Up Art Invsetment Bussiness: Artvest, Jianing Wang
MA Projects
Art is still used as a financial hedge in times of economic uncertainty. According to Artnet’s Financial Art Index, “The art market outperformed the S&P 500 from January 2022 to July 2023, with art returns rising by 4.2% in nominal terms, while the S&P 500 lost 6.6% during the same period.” 1 Although we are currently in a period of uncertainty about the future global economic outlook, the impact of fluctuations in art prices is relatively low. ArtVest will establish against post-pandemic New York in 2024, seamlessly bridging the realms of art and investment. ArtVest recognizes the potential in the …
Present Time Company: A Global Media Entity Dedicated To Documenting, Illustrating, And Expressing Art And Cultural Narratives From The Chinese Standpoint To The World, Yixuan Helen Han
MA Projects
Present Time Company, a trailblazing entity at the convergence of innovative storytelling and diverse art and culture, aims to demystify the art world and make cultural experiences accessible to all. The company strategically blends Eastern and Western art perspectives, excels in dynamic content creation, and leverages social media adeptly in a competitive landscape. Opportunities arise from the burgeoning Asian art market, global interest in diverse cultural narratives, and the
potential for strategic partnerships. The marketing strategy focuses on brand awareness, audience engagement, and community cultivation, seamlessly integrating art into daily life through diverse content and strategic collaborations. The pricing model, …
Canvas Creations Hub, Mengting Yan
Canvas Creations Hub, Mengting Yan
MA Projects
This is a business plan about CCH that has not been implemented. With the
rapid development of the Internet in China, e-commerce market has come into the
period of explosive growth after more than ten years of market cultivation. Recently, the amount of APP online shopping in one year has exceeded 40 trillion yuan. In this situation, traditional enterprises are getting involved into e-commerce. This paper studies the situation of the e-commerce market and the art derivatives industry, elaborates the market opportunities, and makes an economic analysis of the operation of art derivatives APPs, which can be used as a …
Art And Entertainment Collaboration: The Benefits And Challenges Of Auction Houses Crossover Collaborations In The Global Art Market, Yushi Chen
MA Theses
Over the past decades, crossover collaboration has become increasingly important
in the contemporary art market as an effective strategy to reach a wholly new customer segment. This research focuses on the crossover collaboration between art and entertainment by exploring the partnerships between auction houses and singers. It uses a case study as a research methodology to analyze Sotheby’s partnerships with three famous singers, including Nigo, T.O.P., and Jay Chou, by which the auction house successfully entered the Asian art market. The research found that these examples have demonstrated Sotheby’s how has integrated crossover collaboration into its sustainable competitive advantages. The …
Business Proposal Of Online Copyright Protection Platform For Digital Assets, Zehui Feng
Business Proposal Of Online Copyright Protection Platform For Digital Assets, Zehui Feng
MA Projects
Copyright protection is crucial for digital art assets as they are easily replicable and distributable in the digital realm. Without proper protection, artists and creators face the risk of unauthorized use, infringement, and loss of control over their work. Copyright protection ensures that artists receive recognition for their creations, have the ability to monetize their work, and maintain control over its usage. The proposed copyright protection platform aims to provide a comprehensive solution for safeguarding digital art assets. Drawing inspiration from successful platforms like Digimarc, Getty Images, and Copyscape, our platform will incorporate advanced technologies such as digital watermarking, extensive …
The Moment Of Beijing, Zhang Yue
The Moment Of Beijing, Zhang Yue
MA Projects
After a complete COVID-19 lockdown of three years, most Chinese people crave opportunities to replenish their already waned and suffocated needs in the cultural and artistic realm (21st Century Economy, 2023). Seeking this invaluable time to enhance city influence and cultural image, major metropolises, especially Beijing, actively appeal to various exhibitions, shows, and cultural tourism resorts. The scope is almost unprecedented: cultural tourism, music, art, fine art, creative art, and traditional produce harmoniously integrate and captivate thousands of people. People’s need for art and culture is here, and Beijing is ready to make full strides. It is at this critical …
The Great Mess Of Auction Catalogues, Hector Yuyang Chen
The Great Mess Of Auction Catalogues, Hector Yuyang Chen
MA Theses
Ever since the Covid Pandemic in 2020, auction houses around the world have changed their policies on printed auction catalogues - many simply did not print auction catalogues, or at a much-reduced volume; publishing instead the information online. The issue here is evident: without public access, auction houses have the ability to manipulate data and self-regulate their records. This can result in a skewed presentation of data that favours their interests while concealing less favourable information. Public archives have already suggested their frustrations in this trend, most notably, at the Paul Mellon Centre: “Catalogues have been acquired in the following …
Bunzi, Non-Profit Contemporary Art Center For Archive And Craftmanship In Abidjan, Ivory Coast., Kinda Ghandour
Bunzi, Non-Profit Contemporary Art Center For Archive And Craftmanship In Abidjan, Ivory Coast., Kinda Ghandour
MA Projects
Growing up in Abidjan, Ivory Coast, I discovered my passion for arts through my fine art teacher. Every two months, she would arrange visits to the Cecile Fakhoury gallery or the Donwhahi foundation. As I walked through these spaces, my imagination and mind expanded. These contemporary art platforms opened doors to me, giving me the opportunity to work in the arts. Cecile Fakhoury has proved that west African art offers great promise and growth since 2013. According to artsy, Aboudia was one of the top 20 selling artists in 2022. The 1-54 art fair, which has existed for 10 years, …
Live-Art: A Business Plan Of A Start-Up For Art Education And Art Collection, Chuzhe Wang
Live-Art: A Business Plan Of A Start-Up For Art Education And Art Collection, Chuzhe Wang
MA Projects
Live-Art is a start-up venture in New York City that combines online and offline art
experiences, which blurs the boundaries between art education and art collection and organically integrates the two fields. Our philosophy is to inspire people to live with art and create their own art kingdom. By strengthening each individual’s engagement in the art world, we aim to improve our users’ art appreciation perception through art education and to encourage them to create an aesthetic atmosphere for their living environment through art collection. Traditionally, education is more focused on non-profit, while art collection is more on commercialized consumption. …
Nomad Gallery, Maria Paula Suárez, Renata Ribeiro
Nomad Gallery, Maria Paula Suárez, Renata Ribeiro
MA Projects
NOMAD Gallery is a flash retailing business model that will seek to attract consumers with discretionary spending power but are unfamiliar with highly curated art experiences. Despite its size, the art market today is not easily accessible to younger generations, as it possesses several structural barriers to access (such as the need to know and develop relationships with Art galleries and curators). NOMAD Gallery’s value proposition is anchored on sharing culture and democratizing the access to art through playful and interactive pop-up galleries that exhibit artists from around the world in different seasonal settings and structured such that it provides …
Artpro 2023 Business Plan For The New Art Project "Artist Ecological Service", Fang Yang
Artpro 2023 Business Plan For The New Art Project "Artist Ecological Service", Fang Yang
MA Projects
Beijing ArtPro Technology Co., Ltd. (Hereinafter referred to as ArtPro) was
established in November 2019 with a registered capital of 10 million yuan. It is a capital starting form in which Wu Jian, the founder and legal representative, contributes 70% and the other three co founders jointly contribute 30%.
The founder and core management of ArtPro are from the core product teams of
China's leading Internet companies, such as Sogou, Tencent, ByteDance and Artron. With strong Internet genes and domestic leading brand marketing, product design and technology research and development capabilities, ArtPro is a team with superb technology, tacit cooperation, …
Artificial Minds, Lara Bayer
Artificial Minds, Lara Bayer
MA Projects
This paper explores the artistic possibilities of artificial intelligence, as well as its ability to act as a creative being through its learned knowledge from the collective consciousness of human beings, whether this learned knowledge can be used by the AI to represent reality, and whether this can be problematic regarding learned biases from the preexisting ones of our own. Looking at the history of how far artificial intelligence has come within the creative artistic realm, examining the technical aspects of how exactly an AI is able to generate original art, and examining four artists that all collaborate with artificially …
Artists In Legacy-Land: Endowing Foundations To Balance Market And Philanthropic Activity, Lucas Mischler
Artists In Legacy-Land: Endowing Foundations To Balance Market And Philanthropic Activity, Lucas Mischler
MA Theses
In this paper, artist-endowed foundations are examined to assess the direct and indirect impact of their philanthropic activity on the art market. Beginning with an overview of historical and contextual variables paving the way for private philanthropy in the 20th century, specific case studies are analyzed--established foundations, as well as varying formats for smaller foundations, that illustrate the symbiotic relationship between the art market and artist-endowed foundations. Emphasis is placed on the newfound popularity of artists establishing foundations, and securing legacy, within their lifetimes rather than upon death, as this has the potential to yield the best results. Best practices …
The Wave Of Digital Revolution: New Trends In The Emergence, Participation, And Presentation Of Metaverse Art, Zijian Zhang
The Wave Of Digital Revolution: New Trends In The Emergence, Participation, And Presentation Of Metaverse Art, Zijian Zhang
MA Theses
In early 2021, Roblox, known as the first stock in the metaverse, was officially
listed on the New York Stock Exchange. In the same year, the famous American social media giant Facebook changed its name to "Meta" and focused on developing the meta-universe. At the same time, Microsoft, Nvidia, Qualcomm, Byte Jump, Baidu, Tencent and other technology giants laid out metaverse-related industries. Since then, the metaverse has become a new windfall. So what exactly is the metaverse? Meta-universe is a big concept, which is based on digital space to achieve a high degree of integration of the physical world, virtual …
The Artist As Surveillant: The Use Of Surveillance Technology In Contemporary Art, Claire O'Neill
The Artist As Surveillant: The Use Of Surveillance Technology In Contemporary Art, Claire O'Neill
MA Theses
Artists have long been called observers, voyeurs, and watchers, and with a
particular interest in human behavior and society, they frequently use unknowing
passersby as their subjects for works. Curators and scholars explored how artists put citizens under surveillance with photography and videography, which dates back to the early 1900s, years before governments deployed surveillance systems. Since the 1980s, artists have explicitly explored surveillance technology and theory to alert viewers to the rise of surveillance. Today, this genre is called artveillance, a term coined by Andrea Mubi Brighenti in 2010 to categorize art that explicitly deals with surveillance. This genre …
Analysis Of The Integration Of High-Tech Virtual Technology To Improve The Audience's Experience: Taking China Exhibition Hall As Examples, Zizhou Guo
MA Theses
The existence of an exhibition hall is nothing more than to display the works of art, and the design of an exhibition hall is nothing more than to let the audience better understand the works of art. In order to do this well, the design of exhibition space, as a container for artworks, plays an important role. This paper starts with the exhibition space of the exhibition hall, analyzes some new features and existing problems of the exhibition space of the contemporary exhibition hall, and takes space scale, space sequence, exhibition and display methods, and multimedia as the research objects. …
The Application And Impact Of Digital Technology In Jewelry Art, Lai Tai
The Application And Impact Of Digital Technology In Jewelry Art, Lai Tai
MA Theses
Since the invention of the first electronic computer in 1946, digital technology
has gone through three stages: the computer, the Internet, and a new-generation of information technology. The form of digitalization has different background and
environment, and the meaning explained is also different. The digitalization of
specific affairs is actually in a narrow sense, while the digitalization of enterprises and organizations is mostly in a broad sense. Digital technology has a big feature, which is that it can let you leave the physical world and come to the digital world. The digital technology revolution promotes the digital transformation of mankind. …
Would You Rather Be The Head Of A Lion Or The Tail Of A Mouse? A Comparative Study Of The Art Markets In London And New York, Clio Giner Garcia
Would You Rather Be The Head Of A Lion Or The Tail Of A Mouse? A Comparative Study Of The Art Markets In London And New York, Clio Giner Garcia
MA Theses
The purpose of this thesis is to investigate which city best suits our goals in opening a gallery abroad; London or New York. This question arises from a debate with my father about the future of our business, which is a contemporary art gallery that we opened in Spain in 2012. It opened originally in Marbella, a city with a wealthy international population. Later in September of 2020, we welcomed our second space in the capital of Spain, Madrid. We have agreed the next step for us is to open up our third space abroad within the next 5 years. …
“I’Ve Been Working My Ass Off For You To Make That Profit”: Fundamental Information For The Self-Advocation Of Emerging Artists, Layne Hubble
MA Theses
This thesis recognizes the inequity and lack of business autonomy afforded to artists within the greater art market, due in part to socio-economic barriers to entry and professional misconceptions perpetuated through romanticized narratives. Emerging artists are denied accessible forms of education and the relevant tools to develop strong business and marketing skills for entrepreneurial success; competitive atmospheres discourage mentorships at high levels of influence and leave many mid-career and established artists with professional self-reproach.
Results from original surveys and interviews present a cross-section of the artistic profession spanning age, gender, race, ethnicity, medium and level of experience to be analyzed. …
Art Investment Funds And Nfts, Francesca Osborne
Art Investment Funds And Nfts, Francesca Osborne
MA Theses
Art price inflation, rising levels of wealth, and the artworld’s financialization have
changed the way investors view the art market. In an attempt to capture the
momentous returns realized by successful collectors, art investment funds have
emerged with the conviction art can be used as a speculative or strategic alternative asset. However, the majority of art funds have been dissolved or put on hold. This paper examines the investment characteristics of fine art to uncover the rationale for art investment fund failures, finding the art market’s inefficiency as the foremost explanation. Subsequently, non-fungible token (NFT) art and collectibles – a …
Artsino: Art Exhibition In An Immersive Casino Setting, Jiajie Jade Wu
Artsino: Art Exhibition In An Immersive Casino Setting, Jiajie Jade Wu
MA Projects
In large cities such as NYC, there are a great number of individuals have good tastes in art. Many of them, such as wall-street bankers and traders, also like to seek risks. They are smart enough not to gamble too much although they still feel excited in the uncertainties. This venture provides an opportunity for artists to showcase their casino theme artworks in an immersive AR casino theme experience. The audiences have an opportunity to view and collect art in a setting that feels like casino, with drinking services, music, and various casino games using playing chips. Potential revenue generation …
Za'a Demi-Fine Jewelry: Cultural Representation Through The Use Of Wearable Crafts, Maria Canedo Gomez Ortigoza
Za'a Demi-Fine Jewelry: Cultural Representation Through The Use Of Wearable Crafts, Maria Canedo Gomez Ortigoza
MA Projects
Za'a is an e-commerce demi-fine jewelry brand that gives its wearer the ability to explore, connect and give back to indigenous Latin American cultures. Za'a pieces are made with 14k gold, sterling silver, vermeil (solid gold electroplated silver), and semi-precious gemstones while incorporating traditional craftsmanship; incorporating elements such as woodcarving, embroidery, and painting. What makes Za'a's products unique is that they are designed and fabricated in conjunction with the communities, ensuring fair and ethical practices. This close collaboration turns the pieces into a cultural bridge of communication, an exchange of ideas, and an appreciation between consumers and the indigenous communities. …
The Social Art Club, Beatrice Giuli
The Social Art Club, Beatrice Giuli
MA Projects
The Social Art Club will be a creative hotspot where leisure, art, culture and work come together in one place. The goal of this club is to expand on the idea behind the traditional social club concept. While members will still have access to use the space in whichever ways they prefer, this social club goes beyond. The Club will be a center for art exhibitions, food discovery, music pleasure, and culture renaissance while promoting a multi-sensorial experience and a long lasting communal atmosphere. Recreating the social aspirations of international and luxury clubs such as Soho House, the Social Art …
Fpi Art Initiative: A Romanian Perspective, Through The Looking Glass, Francesca Popescu
Fpi Art Initiative: A Romanian Perspective, Through The Looking Glass, Francesca Popescu
MA Projects
The FPI (Francesca Popescu Ife) Art Initiative is a curatorial business that focuses on creating pop-up exhibitions featuring emerging and mid-career artists from countries that are not as widely represented in New York or other major art markets. The foundation of this company is to form partnerships with real estate, hospitality, and public venues to host curated pop-up exhibitions throughout New York City and the Hamptons with future goals to expand nationally. The objective is to showcase artwork within a home environment where individuals and collectors interested in art and design can view and discover new artists exhibited within a …
How Nfts Are Driving The Latest Evolution Of Art From Physical To Digital In A Pandemic Age., Isabel Dominguez De Haro
How Nfts Are Driving The Latest Evolution Of Art From Physical To Digital In A Pandemic Age., Isabel Dominguez De Haro
MA Theses
Prior to 2014, the art industry did not know a lot about NFTs and the benefits of
blockchain technology. That is because when the technology was created in 2008,
it had nothing to do with art. In fact, it was primarily developed as a way to
decentralize a broken financial system.1 And, even when the art industry began
successfully using the technology in 2017, it was the digital art world and not
traditional artists, galleries, auction houses, or dealers who first recognized the
benefit of using digital tokens to represent ownership of a unique asset. So why
now are NFTs …
The Private Art Collector’S Foundation In France: Issues And Implications For The Cultural Landscape, Milena Berman
The Private Art Collector’S Foundation In France: Issues And Implications For The Cultural Landscape, Milena Berman
MA Theses
The last two decades have witnessed an explosion in the number of private art spaces worldwide. From Bentonville, Arkansas, to Naoshima, Japan, hundreds of impressive structures built by star architects have been funded by private individuals and corporations to house collections of modern and contemporary art, often in unlikely places. The famously-termed “Bilbao effect” in which a grand museum structure is set up outside of the established art capitals of the world, thus putting the city “on the map” of cultural tourism, has become a widespread trend. The examples vary greatly and range from small private “home museums”
made to …
Paris Is Always A Good Idea: Study Into Paris’ Potenial To Regain A Place At The Top Of The European Art Market, Laura Bishai
Paris Is Always A Good Idea: Study Into Paris’ Potenial To Regain A Place At The Top Of The European Art Market, Laura Bishai
MA Theses
The objective of this thesis is to come to an informed conclusion, although
inaccurate it may be, about Paris’ potential for growth, and for regaining its place at the top of the European art market given the current context. Through examination of its history, as well as of the current market through art fairs, auction houses and galleries as well as looking at the impact of Brexit and the French approach to culture, it aims to demonstrate the possibility that Paris can regain ground its lost over the years and recognition as the European capital of the art market.
Looking South: The Increased Visibility Of Modern Latin American Art, Sofía Festa
Looking South: The Increased Visibility Of Modern Latin American Art, Sofía Festa
MA Theses
This thesis aims to identify and analyze the main factors behind the increased visibility of Latin American Modern art today. I intend to examine the role played by American institutions, private collectors, and the top auction houses and how they are driving awareness in the global art market. The research will focus on artists whose works were made from the 1920s through mid-1940s and are currently breaking records in the auction world. These are the same artists that are being showcased in prominent private collections and American museums, which in turn serves as a way of validating those artists as …
Factors Behind The Successful Positioning Of Mexico City As An International Contemporary Art Center, Alma Roberta Zertuche Cantu
Factors Behind The Successful Positioning Of Mexico City As An International Contemporary Art Center, Alma Roberta Zertuche Cantu
MA Theses
The following thesis highlights the factors that have contributed to the successful positioning of Mexico City as an international contemporary art center. The city has expanded its artistic reach in the last few decades and its contemporary art market is now booming. The key to its successful positioning in the global art sphere lies in three main factors: collectors, galleries, and fairs. These art market players have had a significant role in the development of the city’s vibrant art scene and have worked to expand it internationally. This investigation aims to answer questions on how the stakeholders have raised international …
Ag House Gallery - Business Plan, Madelene Arner
Ag House Gallery - Business Plan, Madelene Arner
MA Projects
AG House is an art gallery structured as a membership community club, showcasing one aspiring artist per month while bringing together curators, collectors and art interested people in a social setting with the purpose of networking and educating. Today’s art world is intimidating for many, bringing forth insecurities and lack of knowledge when discovering and collecting art. AG House seeks to solve this problem by bringing together people from all areas of the art world, inspiring and educating each other through events, gatherings and programming in a beautiful setting in the heart of downtown Manhattan. By carefully selecting members to …