Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Broadway (3)
- Covid-19 (2)
- Finance (2)
- Pandemic (2)
- Theater (2)
-
- Asian Americans (1)
- Asians (1)
- Broadcast television (1)
- Broadw theater (1)
- COVID-19 (1)
- COVID-19 Pandemic (1)
- Campaign strategy (1)
- Commercial spot prices (1)
- Digital marketing (1)
- Elle (1)
- Fashion (1)
- Fashion bloggers (1)
- Fashion history (1)
- Fashion influencers (1)
- Fashion journalism (1)
- Fashion magazines (1)
- Film (1)
- Forecasting (1)
- Future of magazines (1)
- Harper's BAZAAR (1)
- Income (1)
- Industry Professionals (1)
- Labor unions (1)
- Magazines (1)
- Marketing (1)
Articles 1 - 7 of 7
Full-Text Articles in Arts and Humanities
Covid-19 & Broadway: A Comparative Analysis Of The Shifting Marketing Strategies Of Playbill And The Broadway League, Leah Gaffney
Covid-19 & Broadway: A Comparative Analysis Of The Shifting Marketing Strategies Of Playbill And The Broadway League, Leah Gaffney
Honors College Theses
On March 12th, 2020, all Broadway productions closed their theaters due to the declaration of the Covid-19 global pandemic. This shutdown led to companies in the Broadway industry transitioning to nontraditional marketing strategies. This paper will outline how the Covid-19 pandemic led to changes in strategic marketing decisions and compare the motivations of these decisions for two Broadway companies: Playbill and The Broadway League. Previous literature denotes changes to marketing strategies as a result of other historic events in the
industry, and current news sources provide industry insight into the campaign discussions.Primary research will be conducted through one-on-one structured interviews …
The Death Of Print Magazines In Fashion: The Fight To Stay Relevant During The Digital Era And A Look At The Future Of Fashion Print Magazines, Mary Shannon Donnelly
The Death Of Print Magazines In Fashion: The Fight To Stay Relevant During The Digital Era And A Look At The Future Of Fashion Print Magazines, Mary Shannon Donnelly
Honors College Theses
We have found ourselves in a digital era. For the past ten years, the public’s Internet usage per day has skyrocketed across all age groups, which in turn, has had an effect on the print industry (e.g. books, magazines, newspapers). As technology has progressed, many have turned to online magazines and journals to receive their fashion news. Given this rapid advance in digital technology, in my honors thesis, I plan to focus on the effect of digital media on print, specifically in the context of fashion magazines. Specifically, I will explore the history of the fashion magazine, its efforts to …
Theater And Covid-19: Examining How The Pandemic Financially Affected Production Crew Members In The Theater Industry, Abigail Jasak
Theater And Covid-19: Examining How The Pandemic Financially Affected Production Crew Members In The Theater Industry, Abigail Jasak
Honors College Theses
Since the beginning of 2020, the Covid-19 pandemic has severely impacted many aspects of almost every industry worldwide. This paper will cover the financial effect that the Covid-19 pandemic has had on production crew members working within the theater industry. Research will be conducted through literature review, evaluating similar historical events and current discussions throughout the industry, and one-on-one structured interviews with production crew members who were financially impacted by the pandemic. The main goal of this thesis is to examine the different financial situations of production crew members and determine if management and production companies within the industry were …
Who’S Watching: The Accuracy Of Forecasting Broadcast Tv Audience Demand Using Advertising Prices, Niyati Gandhi
Who’S Watching: The Accuracy Of Forecasting Broadcast Tv Audience Demand Using Advertising Prices, Niyati Gandhi
Honors College Theses
Broadcast and cable networks are struggling to keep up with the multitude of entertainment options available today, including but not limited to streaming services. However, these networks still play a role in the entertainment landscape. In order to maintain their role, they must first assess which shows deliver higher ratings and why. Ratings indicate audience demand for a particular show, which can be unpredictable. Regardless, networks sell commercial spots to advertisers at predetermined prices based on their expectations of future ratings, or demand. As such, this research paper focuses on broadcast networks and investigates two questions: Are broadcast networks able …
The Show Must (Not) Go On: The Effects Of Covid-19 On New York’S Broadway Professionals, Lucy Yezulinas
The Show Must (Not) Go On: The Effects Of Covid-19 On New York’S Broadway Professionals, Lucy Yezulinas
Honors College Theses
Live events have been drastically impacted during the coronavirus pandemic, especially Broadway. The purpose of this paper is to shed light on the struggles being faced by Broadway professionals as a result of Covid-19 and Broadway shutting down. As for the methodology, it was decided to interview various Broadway professionals about their experience working in the industry during a worldwide pandemic. The main areas of focus were financial and psychological repercussions. The analysis section discusses the negative financial impact of the shut down, the impact of not having the 2020 Tony awards, as well as the psychological impact on unemployment. …
Performing Arts Labor Unions And Young Industry Professionals: An Analysis Of Current And Future Relations, Caroline Thompson
Performing Arts Labor Unions And Young Industry Professionals: An Analysis Of Current And Future Relations, Caroline Thompson
Honors College Theses
This thesis surrounds the evolving topic of unionization, particularly within the performing arts industry. As trends and regulations develop that tend away from labor organization, with an increase in non-Equity professional opportunities and the enforcement and growth of legislation such as Janus vs. AFSCME and state-by-state right-to-work laws, unions such as the Actors’ Equity Association (AEA) have more reason to market themselves than ever before. This thesis aims to examine the relationship between AEA and young theatre industry entrants, aged 18-25. The study, furthermore, employs an in-depth analysis of the AEA’s social platforms, with particular focus on Instagram, Twitter and …
‘Yellowface’: An Exploration Of Hollywood’S Film History With The Yellow Race, Kelly Ng
‘Yellowface’: An Exploration Of Hollywood’S Film History With The Yellow Race, Kelly Ng
Honors College Theses
This study explores the history behind Hollywood’s relationship with the depiction of Asians and Asian Americans in film. Through tracking examples of Hollywood’s use of yellowface and whitewashing in movies from the 1920s into modern day, the study explores the historical and financial reasons behind controversial casting decisions, and how they affect the perceived image of Asians in America. In exploring the quantitative aspect, three films created within the last five years that were known to have participated in whitewashing were chosen and analyzed critically and financially. The data from these three movies were then used in comparison to Crazy …