Arts and Humanities Commons^™

Experimenting The Role Of Ux Design In The Definition Of Gender-Sensitive Service Design Policies, Margherita Pillan, Martina Marzola

DRS Biennial Conference Series

The environmental and social sustainability objectives indicated in the 2030 agenda require the development of services for urban contexts capable of responding to the diversified primary needs of different segments of the population. International studies on gender issues show that understanding the specific needs of women, their behaviors and their expectations can yield indications for creating more equitable and inclusive services. The article reports the significant results obtained using UX Design techniques and tools for gender-oriented service design. This activity was carried out in collaboration between university researchers, students, and women's associations, and produced indications on the specific female points …