Arts and Humanities Commons^™

Meraki Cosmetics Branding And Packaging, Irene C. Lin

Graphic Communication

The use of technology and illustrations in packaging has been on the rise but is not widely used in the cosmetics industry. There is an opportunity to apply technology and illustrations to cosmetics to attract customers and build a strong brand. Meraki Cosmetics is a fictitious cosmetics company that explores illustration and near-field communication (NFC) to stand out and bring packaging design to the next level.

Visionaire Branding Company, Toni Joy Forsythe

Graphic Communication

It has been a goal of mine to one day launch my own branding and marketing agency, therefore this opportunity has allowed me to ideate what the agency would look like in terms of branding and business. I developed Visionaire Branding Company, a branding and marketing agency located in Central California. Creativity has always been at the forefront of my ambitions and Visionaire is a reflection of my passion for taking businesses to the next level and doing it with a vision.

Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham

Graphic Communication

We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.

Rebranding The Cal Poly Writers' Collective, Micah Wilkins

Graphic Communication

For my senior project, I rebranded the Writers’ Collective, Cal Poly’s creative writing club. This process included collecting feedback from the club members and creating both physical and virtual deliverables. I designed a new logo, then created a brand based around it. Using these, I then designed merchandise featuring the logo, such as stickers, and also designed a new template for the club newsletter. To ensure the rebrand is effective, I created a guide on best file practices and uploaded this, as well as all the designs I had created, to the club’s Google Drive, so that future officers can …

Nitedaze Branding And Marketing Collateral, Natalie Richey

Graphic Communication

Electronic Dance Music, more commonly known as EDM, has been gaining popularity ever since it emerged in the early 1990’s specifically in the United States and France. EDM festivals and concerts are some of the top music scenes on earth, and typically appear in urban locations with high populations often bringing the biggest artists out to perform.

Therefore, a few of my friends decided to create the music promoter and distribution company, NiteDaze, in hopes of expanding EDM and rave culture throughout the United States to beautiful locations that rarely experience this type of concert, all while giving small EDM …

Toast Pastry Studio: Bakery Brand And Pastry Packaging Concept, Christina Ann Tan Ventura

Graphic Communication

TOAST PASTRY STUDIO is a fictitious bakery branding concept made to host an innovative pastry packaging system. The aim of the conceptualized package is to offer additional functionality to bakery consumers by implementing a perforated knife unit directly into the box. The overall idea of the project stems from a long-term appreciation toward bakery culture/aesthetic as well as clever packaging design.

Luminature: 3d Printed Light And Packaging Concept, Mallory Browne

Graphic Communication

This project will be an exploration into product design and the opportunities presented with 3D printing. I will be explaining how learning how to design in 3D compliments 2D illustrations. I will touch on the many new forms of more sustainable 3D printing that are emerging and how this is a great opportunity for those who love design as well as environmentally conscious consumers.

The personal objective of my project is to gain experience making branding and packaging while learning about 3D printing and 3D design. I hope to inform and inspire my audience with the use of this relatively …