Arts and Humanities Commons^™

Invisible Systems, Mina Kim

Masters Theses

We are immersed in an efficiency-and-profit-obsessed world where products are advancing for the sake of updates without meaningful outcomes. The products’ seemingly simple and seamless interfaces bear the marks of deception and promote the world’s obsessions as a norm. My work defines the visual language and methods that hide complex truth within invisible systems. I aim to strike through invisibility for greater transparency and visibility.

I employ techniques that dis-organize the guidelines and components of invisible systems, reframing expectations and opening up new ways of understanding our surroundings. I intend whimsical reconfigurations to act as a mirror, providing a moment …

Next Gen: Guiding Dads As They Spiritually Guide The Next Generation, Deylan Michael Smith

Masters Theses

The spiritual development during the teenage years are pivotal in determining the religious and spiritual values as teenagers transition into adulthood. As serious as this stage of development is, there is a lack of involvement in the faith development of teenagers on the part of parents, specifically Christian fathers. With this lack of paternal support during faith development, the percentage of those leaving the church during adolescents and early adulthood is rapidly increasing. The aim of the research was to understand important milestones in spiritual development of teenagers, why Christian dads are uninvolved in this development, and best strategies for …

Rewired: Utilizing An Integrated Design Campaign To Persuade Generation Z To Rethink Their Hyper-Connected World, Madison Jude Fogarty

Masters Theses

Twenty first century youth have never known a world without the Internet. From childhood they are increasingly reliant on the Internet for their sense of connectivity, play, communication, and socialization. These habits that are formed at a young age are rewiring children’s brains in a negative light. Psychological effects such as narcissism, escapism, instant gratification, and social comparison have become common issues that the current generation faces every day. This thesis will examine how increased dependency on social media and the Internet affects Generation Z and beyond. To better understand how media is affecting childhood and beyond, research was conducted …

Defining Montréal: An Exploration On The Evolution Of Montréal’S Brand And Cultural Representations Since 1930, Liliane Lai

Masters Theses

Spaces contain and create meanings through the interplay of their surrounding physical and mental landscape i.e., geography, social activity, and representation. Like many defined spaces, Montréal is not only a social and spatial manifestation of a singular community, but an ideal conceived and constructed through interpretation, objectives, and media portrayal— a mosaic or assemblage. Conceptualising Montréal as a brand being one of the cultural capitals of Canada is deeply tied to an assemblage of its diverse roots and identity beyond its history. This thesis explores the notion of city branding to understand how a city’s image and reputation evolves in …

The Utilization Of Visual Design Systems To Promote Higher Levels Of Learning In Educational Environments, Keenan Sultanik

Masters Theses

Traditional higher education environments have changed very little in the last hundred and fifty years, while technology has advanced in nearly every other area of society making each more productive and more capable. This study identifies key aspects of a comprehensive and universal visual learning system that incorporates a more holistic approach to design and interactivity in educational environments. The desired effect of this is elevating classroom learning to higher levels as defined by Bloom’s Taxonomy. In this thesis, I have collected and explored empirical and observational data to examine the relationship between effective learning environments and the use of …

Goliath Sized Campaign: Promoting Leadership Principles To The Millennial Generation Utilizing A Guerrilla Design Campaign, Ryan Smith

Masters Theses

We are nearing a critical juncture with the retirement of the Baby Boomer generation. The growing demand to replace this workforce with the millennial generation causes us to consider if millennials are up to the challenge. Although this next generation is tech-savvy, resourceful and innovative, many millennials have shared shortcomings including a sense of entitlement, demand for attention and praise and a poor work ethic. Lack of experience and no sense of direction, causes other generations to patiently wait to see what will come of millennials. But through strong leadership development there is hope. By instilling leadership characteristics and encouraging …

How To Make It As A Maker: Maximizing Customer Experience To Increase Brand Value In The Saturated Marketplace Of Paper Goods And Gifts, Hannah K. Lynch

Masters Theses

The following thesis investigates the saturated conditions of the paper goods and gift industry, while addressing how the problem of competition discourages start-up brands. Targeted towards rising creative entrepreneurs with ambition to enter the marketplace, the thesis affirms opportunity for breakthrough created by the Maker Movement and identifies strategies for success through attention to customer experience. Based on the trending demand for experience, suggested strategies highlight the primary areas with opportunity for visual application, including brand, product, packaging, social media, and point of purchase. Scholarly research employs primary and secondary resources, along with case studies of successful brands in a …