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Articles 1 - 7 of 7
Full-Text Articles in Arts and Humanities
Playing To Win: The Effects Of Implementing Gamification Strategies In Product Marketing, Sabrina Stone
Playing To Win: The Effects Of Implementing Gamification Strategies In Product Marketing, Sabrina Stone
CMC Senior Theses
Let’s play a game. What effect do you think video games have on twenty-first-century marketing? In this age defined by its nature of digitality, capturing the attention of consumers is an arduous competition. Through market segmentation, research, and the observable variables of consumer behavior, product marketing has turned to video games as a solution to appeal to younger demographics. Gamification is an increasingly applied product marketing strategy employed to increase favorable metrics. Of those key performance indicators (KPIs), boosted measures such as click-through rates, impressions, and engagement rates suggest that gamification is a strategic opportunity to persuade consumers to take …
Painting While Black: Exploring Racial Identity Through Iconography, Blake Morton
Painting While Black: Exploring Racial Identity Through Iconography, Blake Morton
CMC Senior Theses
An exploration grounded in the works of visionary artists within the contemporary Post-Black era. Artists such as Kara Walker, Kerry James Marshall, and Glenn Ligon whose works resonate with the fears, anxieties, and intentions that I wrestled with. I engaged with the iconography and historical background of the contemporary Post-Black era. A dive into the historical, philosophical and artistic implications behind making art about race and racism as a Black artist. Ultimately, through the aid of artists from the Post-Black era, I created a three-part response to the initial question: “Why don’t you make art about race?”
Painting While Black: Exploring Racial Identity Through Iconography, Blake Morton, Blake Morton
Painting While Black: Exploring Racial Identity Through Iconography, Blake Morton, Blake Morton
CMC Senior Theses
I constantly experience external pressure to make identity-related art work in response to the ongoing racial-reckoning occurring in the United States.
Initially, I was concerned with the pitfalls of creating identity-art. One of which being pigeon-held as a Black artist— whose sole function is to share my vulnerable experiences —and be commodified and diluted for superficial consumption. A Black artist whose work would only be valuable when institutions needed to satisfy a diversity quota, a Black History Month initiative or to conduct damage control after being “canceled.”
All of which may very well still happen. I’ve utilized this project to …
Unlocking The Energy Within; A Journey Through Healing And Evolution, Juliana Favela
Unlocking The Energy Within; A Journey Through Healing And Evolution, Juliana Favela
CMC Senior Theses
Through a series of acrylic paintings and watercolors, I set out to document emotions, feelings, and experiences that I’ve had through my personal process of healing. By engaging in meditations for each piece, I was able to decide on a set of motifs, symbols, colors, and messages that I wanted to portray. This paper discusses in more detail how I went about this process and what the significance of each piece is, in addition to my inspiration, my identity and its impacts on the work, as well as what I learned from this process. I argue that as we unravel …
The Digital Puppetmaster, Ryan Sung
The Digital Puppetmaster, Ryan Sung
CMC Senior Theses
The purpose of “The Digital Puppetmaster” is to provide a means of awareness and a suggestion of mindset for members of the digital age. The digital medium has come to define society and establish its existence as an increasingly omnipresent one. Fundamentally, the digital medium is a sandbox for creating worlds that transcend the limitations of real life. Given the unlimited potential of the digital medium, it becomes apparent that it is easy to show what people want to see and hide what they do not. I aim to bring to light and uncover the realities of the digital medium …
A Look Into The Industry Of Video Games Past, Present, And Yet To Come, Chad Hadzinsky
A Look Into The Industry Of Video Games Past, Present, And Yet To Come, Chad Hadzinsky
CMC Senior Theses
Since its inception, the video game industry has been both a new medium for art and innovation as well as a major driving force in the advancements of many technologies. The often overlooked video game industry has turned from a hobby to a multi-billion dollar industry in its short, forty year life. People of all ages and genders across the world are playing video games at a higher clip than ever before. With so many new gamers and emerging technologies, it is an exciting time for the industry. The landscape is constantly changing and successful business models of the past …
Colormoo: An Algorithmic Approach To Generating Color Palettes, Joshua Rael
Colormoo: An Algorithmic Approach To Generating Color Palettes, Joshua Rael
CMC Senior Theses
Selecting one color can be done with relative ease, but this task becomes more difficult with each subsequent color. Colormoo is an online tool aimed at solving this problem. We implement three algorithms for generating color palettes based off of a starting color. Data is collected for each palette that is generated. Our analysis reveals two of the algorithms are preferred, but under different circumstances. Furthermore, we find that users prefer palettes containing colors that are compatible, but not too similar. With refined heuristics, we believe these techniques can be extended and applied beyond the field of graphic design alone.