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Full-Text Articles in Arts and Humanities
Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham
Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham
Graphic Communication
We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.
Khruangbin On Tour, Meghan Eileen Connolly
Khruangbin On Tour, Meghan Eileen Connolly
Graphic Communication
My senior project, Khruangbin On Tour, creates the opportunity to ideate and promote Khruangbin’s, a three-person band, tour through branding and merchandise. The goal is to create visuals, such as a poster or t-shirt design, to complement their songs and the band as a whole through the use of color palettes, typography, objects and illustrations. The music’s feeling and aesthetic should be reflected in the visual aspects as it represents the artist overall and speaks to the audience.
Don’T Believe The Hype: The Radical Elements Of Hip-Hop, Jenell Navarro, Catherine Trujillo, Jeremiah Hernandez, Logan Kregness, John Duch, Anna Teiche
Don’T Believe The Hype: The Radical Elements Of Hip-Hop, Jenell Navarro, Catherine Trujillo, Jeremiah Hernandez, Logan Kregness, John Duch, Anna Teiche
Creative Works
“Don’t Believe the Hype: the Radical Elements of Hip-Hop” is an installation that showcases the five elements of hip-hop culture. These elements—graffiti writing, breakdancing, deejaying, emceeing, and knowledge production— have been utilized to speak truth and justice about social ills in the United States and beyond. This exhibit illustrates the conscious roots of hip-hop culture from the South Bronx in the 1970s and follows that course to our current moment, where hip-hop still remains a powerful voice for those who are marginalized by dominant structures of power.
Brand Identity For New Artists In The Music Industry, Drea Achacoso
Brand Identity For New Artists In The Music Industry, Drea Achacoso
Graphic Communication
The purpose of this study was to evaluate the aspects of brand identity and apply it to new artists in the music industry. The research from this study was applied to Hills & Strongholds, an aspiring alternative rock band. Designs were created for the band’s brand identity on multiple platforms that attempted to portray the band’s musical vision. A survey was conducted to determine which logo and album artwork designs were able to effectively transport the bands genre and vision based on the audience’s perception. The results of this study can be used to develop Hills & Strongholds into a …