Arts and Humanities Commons^™

The Four-Second Window: How The Time Constraint Of Working Memory And Other Psychological Principles Determine The Success Of A Graphic Design, Pino Trogu

Learn X Design Conference Series

This article discusses universal psychological principles derived from cognitive psychology that are useful in creating an effective graphic design. The most important are: the strict constraints of working memory which persists about four seconds, the viewers’ co-construction of perception and meaning based upon their prior relevant background knowledge including their knowledge of culturally constituted design conventions, especially those of genre. If the designer consciously exploits these cognitively and culturally constituted principles the result will be an effective graphic within a specific geographic and temporal context. Better designs are likely to result from familiarity with these principles.

“Not Two Weeks In A Place Tidying-Up The Paper Drawer” – An Employability Agenda Case Study, Ian James Sharman, Zoe Patterson

Learn X Design Conference Series

It seems improbable that a student might graduate from four years of fulltime education with an honours degree and, simultaneously, three years of work experience. Yet this is the premise of the Design Agency Project at Edinburgh College of Art, University of Edinburgh. It celebrates four years within the BA Graphic Design programme so 2012 provides a natural opportunity for reflection, marking the graduation of the first cohort introduced to the project at the commencement of their studies. Annually, the students of the programme’s senior year form several design agencies. They brand and advertise vacancies, for which students in junior …

Creating Pixel Luxury: Research And Design Of A High Quality Resource Website, Kendall Dea

Graphic Communication

The purpose of this study was ultimately to create a website featuring useful resources for designers and creative individuals. This paper examines past studies dealing with user interface and design fundamentals of web design, and then applies their results when planning the basic layout of the final website. The website was then coded and uploaded online with the name, Pixel Luxury. After finishing and uploading the first version of the website, some of the primary challenges that arose during the creation process were documented, as well as many of the useful tools that aided the overall design and coding process. …

Ict, Ideation Pedagogy And Innovation Education: Setting A New Paradigm In Graphic Design Education, Edward Appiah, Johannes Cronjé

Learn X Design Conference Series

The introduction of ICT into graphic design education has also brought in some challenges as far as the pedagogy is concerned, as it requires relearning, training and upgrading. Whereas modern practices and education is flouted with ICT, the pedagogy of graphic design education, especially in the developing economies, which is an adaptation of the Bauhaus theory, is in variance with current practices in both the profession and in its education. As part of an going stuHAGENdy, we discusses the literature of current graphic design practices as a contribution to the adaptation of Innovation Education (IE) in a specific Virtual Reality …

The Secret Life Of Things, Maja Savic

Electronic Theses and Dissertations

The artist discusses the work presented in The Secret Life of Things, her Master of Fine Arts exhibition held at Slocumb Galleries, East Tennessee State University, from March 18th through 22nd, 2013. The exhibition consists of sixteen illustrations (four of these are digitally enhanced photographs) and one animation that show the artist’s interest in bringing household objects to life. Pieces in the exhibition can be characterized as humorous with a strong narrative and attention to details. Savić’s ideas are based on traditional education with contemporary influences. All printed work is twenty inches wide, sixteen inches tall, framed, and hung in …

Literacy Volunteers Of Washington County: Brand Guidelines, Arnold Robinson

Graphic Design

No abstract provided.

Designing Social Change: Inquiry-Based Teaching In Graphic Design, Donald Tarallo

Art and Art History Faculty Publications

This paper shares an exploratory and inquiry-based graphic design project and the resultant pedagogic approach that offers arts and design educators ideas on teaching to instigate positive social change. The author summarizes a year-long fellowship project where he worked as a change agent in service to a partnership of six non-profit, after-school arts programs in Providence, Rhode Island who are organized as the Providence Youth Arts Collaborative (PYAC).

The intention of this project was two-fold. The primary effort was to investigate ways graphic design can be strategically used to seed interest and empower youth to make positive choices with how …

Sustainable Systems Thinking In Communication Design Education, Yvette M. Perullo

Open Access Theses

Design ingenuity and sustainability can, and should, work together. Designers have an ethical responsibility to provide ideas that do no harm, and better yet, create positive solutions that nourish the environment, social and cultural structures, and the economy. This approach, referred to as sustainable systems thinking--in contrast to more common design approaches--looks at a problem as an integrated component of an entire network. Sustainable systems thinking helps designers, clients, and consumers to consider who or what is connected to the design outcome, where the project will have positive and negative ecological, financial, cultural or social impacts, and make the entire …

Designing With Images: Using A Realism Continuum To Choose Pictures For Communication Tasks, Stuart Medley

Research outputs 2013

Graphic design has historically been concerned with giving identity to clients’ projects. But what of its own identity? Graphic design and typography have become interchangeable terms, to the detriment of any theoretical position on pictures. This paper explains the necessity of a theory of pictures specific to the graphic design discipline. Bamford (2003) says there can’t be a vocabulary of images since it would be as limitless as the imagination and graphic skills of humanity. But a search for a vocabulary of images is a red herring for graphic design. Typography is less about what is spoken and more about …

Auras, Adele Ball

Scripps Senior Theses

Auras is a series of illustrations of Carlos Fuentes’s novella, Aura, a horror love story about memory, obsession, desire, corporeality and immortality. Defying narrative conventions, the story is told through second person. You are the protagonist, Felipe Montero, and are employed by a 109-year old widow to edit her husband's memoirs. Inside the pitchblack house, you fall in love with her beautiful and bizarre green-eyed niece, Aura. The gradual discovery of the true relationship between the young woman and her aunt propel the story to its extraordinary conclusion.

The story seems to take place within the confines of the …

Wanderings, Jetter Jorge Silva

Theses and Dissertations

While it implies aimless movement, the act of wandering is an act of discovery and can become a search for the unexpected. Wandering, as a metaphor for making, creates opportunities to work in ways where the final outcome is unknown. This can be accomplished by the creation of methods and instructions designed for wandering-the act of discovery. In the field of design, these ideas can be incorporated as methods for making that guide the design process in ultimately unknowable ways, resulting in products that bear little trace of preconception. The role of chance and indeterminacy as methods for relinquishing control …

Blue Book, Daniel Cole

Theses and Dissertations

Alain De Botton writes in The Architecture of Happiness, that “any object of design will give off an impression of the psychological and moral attitudes it supports.” Interpreting design then is done by understanding the attitudes of the designer, which either will or will not resonate with the viewer. I may consider the formal and conceptual merits of an object of design, but ultimately my attitudes determine whether the object will have resonance with me. These “attitudes” are, anthropologically speaking, values: what a person finds most good, proper, or desirable in life. Values are the key to the creation of …