Arts and Humanities Commons^™

Rewired: Utilizing An Integrated Design Campaign To Persuade Generation Z To Rethink Their Hyper-Connected World, Madison Jude Fogarty

Masters Theses

Twenty first century youth have never known a world without the Internet. From childhood they are increasingly reliant on the Internet for their sense of connectivity, play, communication, and socialization. These habits that are formed at a young age are rewiring children’s brains in a negative light. Psychological effects such as narcissism, escapism, instant gratification, and social comparison have become common issues that the current generation faces every day. This thesis will examine how increased dependency on social media and the Internet affects Generation Z and beyond. To better understand how media is affecting childhood and beyond, research was conducted …