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Full-Text Articles in Arts and Humanities
Personalized Gravestones: Your Life's Passion For All To See And Hear, Peter A. Maresco, Ahmed U. Zafar
Personalized Gravestones: Your Life's Passion For All To See And Hear, Peter A. Maresco, Ahmed U. Zafar
WCBT Faculty Publications
In the past several years, a trend has developed that in an earlier age would have seemed inappropriate and perhaps even morbid; the increased personalization of gravestones (memorials). What makes this trend interesting is the variety of shapes, designs, manufacturing processes, and types of personalization actually appearing on gravestones, including seven-inch LCD (Liquid Crystal Display) screens recessed into the face of memorials. This paper discusses gravestones (memorials) in a religious context. It examines the rapidly developing market for elaborately designed memorials both in their traditional forms, typically vertical and created out of granite with just a name and date of …
Mel Gibson's The Passion Of The Christ: Market Segmentation, Mass Marketing And Promotion, And The Internet, Peter A. Maresco
Mel Gibson's The Passion Of The Christ: Market Segmentation, Mass Marketing And Promotion, And The Internet, Peter A. Maresco
WCBT Faculty Publications
The pre-release publicity surrounding the Mel Gibson film, The Passion of the Christ, warrants an in-depth look at the role that market segmentation and marketing promotion, including use of the Internet, have played in the overall success of the film. As background, films commonly classified as biblical epics are referenced in order to construct a framework that will demonstrate how the promotion of this genre of film, with the exception of the Internet, has essentially changed very little over time. This paper is not a review of the film nor is it intended to be a brief course in marketing. …