Arts and Humanities Commons^™

Marketing Reimagined: The Effect Of Tiktok’S Success On Social Media Advertisement, Ryan Roberts

AUCTUS: The Journal of Undergraduate Research and Creative Scholarship

In 2021, the average TikTok user spent 19.6 hours a month on the platform, equivalent to the time spent by users on the leader of Social Media, Facebook (Sweeney, 2022). This year, TikTok is projected to triple its global advertisement revenues to 11.6 billion dollars, surpassing the 10.44 billion dollars global advertisement take of Snapchat and Twitter combined (Sweeney, 2022). TikTok is one of the most recent and successful social media platforms. It has gained worldwide renown for its unique, rapid presentation of content and addictive structure that has engaged a large audience in a short time. With attention increasing …

An Arbitrary Aesthetic: Cultural Reproduction And Hegemonic Canonical Formations In The Western Theatrical Academy, Sim C. Rivers

Theses and Dissertations

Theatre as an artistic practice has often been celebrated as an art of and for the people, being a modality that in theory the common person has access to learn, explore and experience. In recent years I have become preoccupied with the growing rarification and privileging of this art form, particularly in how it is cognized and taught in the academic world. As such, I set out to investigate the mechanisms at work at levels structural, artistic, and personal that determine how theatre is taught and understood within the western academy.

This thesis seeks to examine and unpack the perceived …