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Full-Text Articles in Arts and Humanities
“Keep Portland Weird”? Carnivalesque Elements In The Rebranding Of The Portland Book Festival, Rachel Noorda, Kathi Inman Berens
“Keep Portland Weird”? Carnivalesque Elements In The Rebranding Of The Portland Book Festival, Rachel Noorda, Kathi Inman Berens
English Faculty Publications and Presentations
The Portland Book Festival, originally known as “Wordstock,” is the main annual literary event in Portland, Oregon. It is also an increasingly prominent literary festival in the United States. The branding shift from “Wordstock” to “Portland Book Festival” in 2018 unearths key tensions, hierarchies, subversions, and cultural changes in the communicative and social functions of the Festival. The essay identifies transactional and transformative aspects of the Festival. Bank of America’s festival-naming “title” sponsorship, the partnership of cultural heritage organizations, and Portland place branding offer transactional stability for the Festival, where parties give and get in kind. The Festival’s temporary affective …
Live/Archive: Occupy Mla, Kathi Inman Berens
Live/Archive: Occupy Mla, Kathi Inman Berens
English Faculty Publications and Presentations
Stories set in Twitter and other social media platforms are live, improvisational and subject to decay as the hashtag organizing the conversation loses currency once the happening or "netprov" is over. This case study of Occupy MLA examines the real-world consequences of a netprov that invited participation from real-world participants using their personal Twitter handles by "catfishing": in this case, posing as adjuncts who gave voice to very real working conditions.