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Full-Text Articles in Arts and Humanities
From Blues To The Ny Dolls: The Rolling Stones And Performance Of Authenticity, Mariia Spirina
From Blues To The Ny Dolls: The Rolling Stones And Performance Of Authenticity, Mariia Spirina
Theses and Dissertations--Art and Visual Studies
Rock’n’roll has specific aesthetic — a set of invisible rules that each young rock musician accepts as a given. If one examines the history of rock’n’roll starting from 1950s, one will notice that there was a clear division in rock that separates the rock’n’roll of 1950s from rock of the second half of the 1960s and beyond—the rock that we know today. This thesis investigates how the visual aesthetic of rock’n’roll evolved from its origins in the 1950s blues tradition, how it was formed in the second half of the 1960s, and how it was modified in the first half …
Looking To The Future, Selling The Past: Churchill Weavers Marketing Strategies In The 1950s, Cassandra White-Fredette
Looking To The Future, Selling The Past: Churchill Weavers Marketing Strategies In The 1950s, Cassandra White-Fredette
Theses and Dissertations--Art and Visual Studies
This thesis explores the Churchill Weavers stereocards housed at the Kentucky Historical Society and Berea College based on visual analysis. By examining the stereocards as advertisements and comparing them to a series of short films created by the company, I will discuss how the Churchill Weavers created a brand that emphasized both an image of traditional American rural production and modern urban consumption. I will further discuss how the marketing strategies used by the Churchill Weavers exemplify a larger trend in American advertising in the years following World War Two.