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Recreation Community Branding: A Comparative Analysis Within Utah’S Wasatch Front, Lynda D. D. Smith
All Graduate Theses and Dissertations
This study demonstrates the role recreational amenities play in contributing to the brand identity and sense of place in Utah master planned communities (MPCs). These MPCs are designed to enable residents to live, work, and play within close proximity within a styled built environment. While the built environment is often branded with a particular identity, these identities resonates with other attributes of the community, including recreation amenities. The study focused on MPCs along the Wasatch Front in Utah, since Utah’s population, along the Wasatch Front, is expected to double by 2050 (Envision Utah, n.d.). Many of the developments ...