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2017

University of Tennessee, Knoxville

City Branding

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Scruffy City, Variegated Spaces, Rare Places, Royal Moore Starr Aug 2017

Scruffy City, Variegated Spaces, Rare Places, Royal Moore Starr

Masters Theses

The general basis of this thesis is to provide a critical examination of city branding and its implications on the built environment. Geographically fixated upon on the city of Knoxville, TN, Scruffy City, Variegated Spaces, Rare Places explores a unique relationship between cultural identity and architectural form. This project is an attempt to understand and harness an allusive attitude that undoubtedly shapes the architecture of this city. Therefore, the project itself is an open-ended set of design operations that inherently challenge the nature of architectural process in an attempt to study and emulate scruffiness in the built environment.

The project …