Architecture Commons^™

Exploring Winery Operation As A Diversification Option For Native American Tribal Enterprises, Randi M. Combs

Graduate Theses and Dissertations

The purpose of this research is to examine the perceptions of tribal members regarding the strengths, challenges, and opportunities presented by tribal winery operation. Specifically, issues of business diversification, marketing, perceived barriers to success, potential benefits to the tribe, and the role of agriculture in the preservation of tribal heritage were considered. A modified mixed-methods exploratory sequential research model was used to collect and organize data in two phases. Phase 1 quantitative data was used to inform the development of a Phase 2 qualitative interview protocol. Phase 1 found a significant relationship between a higher income level and a lower …