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Full-Text Articles in Architecture

Tesla Solar Roof Marketing Plan, Mustafa Almuzel, Touraj Goudarznia, Ali Daneshi, Mohammadsaleh Saadatmand, Mufeed Yacoub Jan 2018

Tesla Solar Roof Marketing Plan, Mustafa Almuzel, Touraj Goudarznia, Ali Daneshi, Mohammadsaleh Saadatmand, Mufeed Yacoub

Engineering and Technology Management Student Projects

This marketing plan for Tesla roof has been written to find the best marketing strategies for this new product. Tesla roof was launched in 2017 as part of Tesla’s mission to accelerate the transition of the world into sustainable energy. The objective is to position Tesla roof tile as the first choice for homeowners seeking aesthetics and green energy, gaining market share within three years. The research shows that positioning Tesla roof in the solar market would be the most suitable approach for Tesla. Research and customer interviews analysis implies that the value proposition for this solar roof would ...


Interview With Steven Ribeiro, Aldeia Development, 2011 (Audio), Steven Ribeiro Feb 2011

Interview With Steven Ribeiro, Aldeia Development, 2011 (Audio), Steven Ribeiro

All Sustainability History Project Oral Histories

Interview of Steven Ribeiro by John Stephenson in Salem, Oregon on February 18th, 2011.

The interview index is available for download.