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Architectural Engineering

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2021

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A Cultural Diversity Management Framework For Enhancing The Performance Of Architectural Design Firms In Egypt, Ayman Ahmed Ezzat Othman, Nadine Ibrahim Fouda Jan 2021

A Cultural Diversity Management Framework For Enhancing The Performance Of Architectural Design Firms In Egypt, Ayman Ahmed Ezzat Othman, Nadine Ibrahim Fouda

Architectural Engineering

Purpose – This paper aims to develop a cultural diversity management (CDM) framework to enhance the performance of architecture design firms (ADFs) in Egypt. Design/methodology/approach – A research methodology consisting of literature review, case studies and survey questionnaire was designed to achieve the abovementioned aim. First, literature review was used to investigate the concepts of globalization, international construction, diversity, diversity management (DM) and organizational performance. Second, four case studies were presented and analyzed. The first two cases explored the role of CDM towards enhancing the performance of ADFs, while the last two cases showed initiatives carried out by NGOs to …