Open Access. Powered by Scholars. Published by Universities.®

Architecture Commons

Open Access. Powered by Scholars. Published by Universities.®

Florida International University

Green consumer

Articles 1 - 1 of 1

Full-Text Articles in Architecture

A Profile Of Travelers Who Are Willing To Stay In Environmentally Friendly Hotel, Michelle Millar, Karl J. Mayer Feb 2013

A Profile Of Travelers Who Are Willing To Stay In Environmentally Friendly Hotel, Michelle Millar, Karl J. Mayer

Hospitality Review

The purpose of this study is to describe travelers that have indicated they are willing to stay in green hotel in order to better understand the market segment. There is very little knowledge about these types of travelers, thus making it difficult for hoteliers to know how to create marketing campaigns that target them. Data were collected via an online survey company. Behavior characteristics provided a more distinguishing profile of the traveler than did demographics or psychographics. Most travelers were willing to pay the same amount for a green hotel as a traditional hotel. Implications, future research, and limitations are ...