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Full-Text Articles in Architecture
Best Management Practices In Green Lodging Defined And Explained, Leonard Anthony Jackson
Best Management Practices In Green Lodging Defined And Explained, Leonard Anthony Jackson
Hospitality Review
Best management practices in green lodging are sustainable or “green” business strategies designed to enhance the lodging product from the perspective of owners, operators and guests. For guests, these practices should enhance their experience while for owners and operators, generate positive returns on investments. Best management practices in green lodging typically starts with a clear understanding of each lodging firm’s role in society, its impact on the environment and strategies developed to mitigate negative environmental externalities generated from the production of lodging goods and services. Negative externalities of hotel operations manifest themselves in energy and water usage, waste generation and …
A Profile Of Travelers Who Are Willing To Stay In Environmentally Friendly Hotel, Michelle Millar, Karl J. Mayer
A Profile Of Travelers Who Are Willing To Stay In Environmentally Friendly Hotel, Michelle Millar, Karl J. Mayer
Hospitality Review
The purpose of this study is to describe travelers that have indicated they are willing to stay in green hotel in order to better understand the market segment. There is very little knowledge about these types of travelers, thus making it difficult for hoteliers to know how to create marketing campaigns that target them. Data were collected via an online survey company. Behavior characteristics provided a more distinguishing profile of the traveler than did demographics or psychographics. Most travelers were willing to pay the same amount for a green hotel as a traditional hotel. Implications, future research, and limitations are …