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Rating-Scale Methodology For Environmental Designers, Nicholas Patricios
Rating-Scale Methodology For Environmental Designers, Nicholas Patricios
Nicholas Patricios
There are many methods and techniques available to environmental designers to obtain and use information on spatial behavior, attitudes, preferences, opinions, and so on. Among them are rating-scale techniques. This paper discusses these from a particular theoretical orientation and covers the utility, concept, and an evaluation of rating scales. Three case studies are described to illustrate the application and usefulness of the graphic rating-scale technique to environmental designers.
Human Aspects Of Planning Shopping Centers, Nicholas Patricios
Human Aspects Of Planning Shopping Centers, Nicholas Patricios
Nicholas Patricios
After a brief outline of the macro- and micro-model approaches to shopping, a perception and spatial behavior model is selected as a framework for the research study. The study aims to identify the variables constituting the mental image of a consumer's shopping environment and which of these variables are considered important in spatial choice. Statistically significant differences in the preferences of shoppers are found based on the type of township the shopper lives in, the purpose of the shopping trip, and the shopper's income group. Patterns of variation on consumer attitudes as to the perceived importance of various attributes are …