Architecture Commons^™

Like Laws And Sausages: The Tale Of A Mere Portion Of The Process To Develop The South Broad Street Corridor Plan, Amy R. Lopez

Master's Theses

The processes to develop community plans share certain standard activities and stages while remaining distinctive and without pre-scripted procedures. This study documents the process that yielded the South Broad Street Corridor Plan June 2012 draft. The objective is to present the decision-making processes and their connections to the final plan document along with the plan document itself.

Getting On The Bus: Marketing San Luis Obispo's Regional Transit Authority, Jenna Higgins

Master's Theses

A new trend is emerging, seeking to recognize the benefits of and encourage the use of public transportation. In the past, public transit agencies have not directed much energy or focus at marketing, seeking to use limited funds elsewhere. “The common perception is that money spent on marketing would be better spent on transit systems themselves…over time, a sustained investment in marketing increases the number of people who use transit. Increased ridership leads to increased revenue, and ideally, an increase in service to match the new demand” (Arpi, 2009).

Even as marketing gains importance in the public transit world, questions …