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Full-Text Articles in Architecture
La Comercialización Del Mural Porteño / The Marketing Of The Porteur Mural, Alexandria Ashley
La Comercialización Del Mural Porteño / The Marketing Of The Porteur Mural, Alexandria Ashley
Independent Study Project (ISP) Collection
Valparaíso is home to a visually stimulating urban landscape which has become one of the identifying factors of the famous port city. The flamboyant cityscape and stunning murals that splash color across the once-empty walls of Valpo attract tourists from all over the world to come and admire the rich hub of bohemian culture. However, it hasn’t always been the vibrant city that it is nowadays. What many porteños, or lifelong citizens of Valparaíso, cite as the city’s authentic identifying characteristic is its history as a major port city. However, after the construction of the Panama Canal, Valpo experienced …