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Speaking Of Qualia: Examining A Craft Beer Microcommunity's Membership Identity Through Speech, Anna Hamer

Theses and Dissertations

This ethnography examines a locally owned craft beer store in South Carolina, where craft beer connoisseurs and enthusiasts come together to elevate their beer drinking experience. Many members of this microcommunity use ‘beer talk’, a technical register of speech (Agha 2007; Manning 2008; Silverstein 2006, 2016), to point to, or index, a part of their beer connoisseur identity. The ‘beer talk’ register used to describe craft beer is enacted at various scales of speech (Carr and Lempert 2016), ranging from Cicerone Certification and mobile applications, to online forums, beer festivals, beer magazines, brewery visits, and face-to-face interaction. The CofP model …