Digital Commons Network^™

Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang

School of Professional Studies

Chinese students are the most visible international presence at many universities across the United States, and the number continues to grow. Since 2010, The number of graduate students studying abroad has entered the period in which the increase has been declining. Under the circumstance of the weak global economy and high cost of education, the administration needs to attract the attention of Chinese students. In the process of competing for applicants, how to develop marketing strategies to attract students’ eyeballs has become an important means of trying to increase school income through Chinese students. The marketing strategy mentioned in this …

Z-Cube: Mobile Living For Feminist Nomads, Zi Ye

Masters Theses

Homes proclaim our social standing and reflect the trend of the times. This project seeks to explore and redefine the relationship between modern homes and modern women who strive for mobile life styles.

Modernism and globalization have brought us a new way of living that could have never been imagined before— our workspace and homes are no longer limited to a specific unit but have extended to the entire globe. The physical changes compelled by modernity have also complemented the changing role of women. Since the beginning of the 20th century, modern women have expanded their lives outside of their …

Navigating Culture, Politics, And Economics In A Global World, Haley Garcia

Senior Theses

This rise of international business has paved the way for the creation of the Multinational corporation (MNC). While MNCs must be primarily concerned with day to day operations and transactions across borders, there are many factors to consider in addition to business. Each MNC must decide how to navigate the global marketplace, finding a niche within cultural, political, and economic realities that change depending on the market being entered. By considering and understanding these factors, MNCs will be able to successfully enter and compete in global markets integrating the economies of the world into one.

Return On Investment Of The Cftp Framework With And Without Risk Assessment, Anne Lim Lee

Walden Dissertations and Doctoral Studies

In recent years, numerous high tech companies have developed and used technology roadmaps when making their investment decisions. Jay Paap has proposed the Customer Focused Technology Planning (CFTP) framework to draw future technology roadmaps. However, the CFTP framework does not include risk assessment as a critical factor in decision making. The problem addressed in this quantitative study was that high tech companies are either losing money or getting a much smaller than expected return on investment when making technology investment decisions. The purpose of this research was to determine the relationship between returns on investment before and after adding risk …

Education's Loss Of The Public: An Archival Exploration Of American Public Schools' Diminishing Social Returns And The Emerging Utility Of Social Entrepreneurship, Tia Ha-Quyen Ho

Scripps Senior Theses

The literature presented in the following pages explores the shortcomings of the American public education system in the context of creating long-term, sustainable social change. Using financial illiteracy and its relationship to low quality of life as an entry point, the first section exposes public schools’ shortcomings as agents of social change by delving into the hardships endured by the original public school promoters of the 19^th century, the pitfalls of President George W. Bush’s 2001 enactment of No Child Left Behind, and the shortcomings of the financial literacy programming that found traction in urban schools following the subprime …