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2017

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2017 Program, Office Of Academic Affairs Oct 2017

2017 Program, Office Of Academic Affairs

Programs

Scholarship, creativity, innovation, and the many forms of collaborative engagement that shape faculty life and student learning are central to the mission of Eastern Illinois University. For that reason, our faculty, department chairs, college deans, the Provost, and the entire campus community celebrate the achievements and outstanding contributions of our colleagues and students to their disciplines and professions every year. And, as the following pages illustrate, faculty engaged in continuing scholarly and creative activities that have provided outstanding mentoring experiences for our undergraduate and graduate students.

In addition to recognizing faculty performances, shows, publications, grants and other professional efforts, the ...


Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang Aug 2017

Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang

School of Professional Studies

Chinese students are the most visible international presence at many universities across the United States, and the number continues to grow. Since 2010, The number of graduate students studying abroad has entered the period in which the increase has been declining. Under the circumstance of the weak global economy and high cost of education, the administration needs to attract the attention of Chinese students. In the process of competing for applicants, how to develop marketing strategies to attract students’ eyeballs has become an important means of trying to increase school income through Chinese students. The marketing strategy mentioned in this ...


How Do Soap Operas Affect The Poor? Experiences Of Turkish Women, Aras Ozgun, Dicle Yurdakul, Deniz Atik Jul 2017

How Do Soap Operas Affect The Poor? Experiences Of Turkish Women, Aras Ozgun, Dicle Yurdakul, Deniz Atik

Markets, Globalization & Development Review

The cultural aspects of poverty remain a relatively understudied subject in marketing and media studies: both fields have been concerned mostly with reaching populations with certain level of purchasing power. This study shows the effects of mass media (specifically the soap opera viewership that constitutes “media exposure”) in the low income context especially for women. Adopting a qualitative approach, also inspired by the New Audience Research in media studies, we conducted 40 in-depth interviews with Turkish women in poverty. Our findings show that identifying themselves with the fictional soap opera characters, women drive emotional fulfillment, at times finding what they ...


Navigating Culture, Politics, And Economics In A Global World, Haley Garcia May 2017

Navigating Culture, Politics, And Economics In A Global World, Haley Garcia

Senior Theses

This rise of international business has paved the way for the creation of the Multinational corporation (MNC). While MNCs must be primarily concerned with day to day operations and transactions across borders, there are many factors to consider in addition to business. Each MNC must decide how to navigate the global marketplace, finding a niche within cultural, political, and economic realities that change depending on the market being entered. By considering and understanding these factors, MNCs will be able to successfully enter and compete in global markets integrating the economies of the world into one.


Philip Kotler, Confronting Capitalism (2015) & Democracy In Decline (2016), Mark Peterson May 2017

Philip Kotler, Confronting Capitalism (2015) & Democracy In Decline (2016), Mark Peterson

Markets, Globalization & Development Review

No abstract provided.


Taxation, Competitiveness, And Inversions: A Response To Kleinbard, Michael S. Knoll May 2017

Taxation, Competitiveness, And Inversions: A Response To Kleinbard, Michael S. Knoll

Faculty Scholarship at Penn Law

In this report, I argue that the inversion situation is more nuanced, complex, and ambiguous than Edward D. Kleinbard acknowledges, and I challenge Kleinbard’s claim that U.S. multinationals are on a tax par with their foreign competitors.


Santa Clara Magazine, Volume 58 Number 1, Spring 2017, Santa Clara University Apr 2017

Santa Clara Magazine, Volume 58 Number 1, Spring 2017, Santa Clara University

Santa Clara Magazine

24 - BIG WIN FOR A TINY HOUSE Turning heads and changing the housing game. By Matt Morgan.

28 - $100 MILLION GIFT TO BUILD John A. ’60 and Susan Sobrato make the largest gift in SCU history. Now see the Sobrato Campus for Discovery and Innovation that will take shape—and redefine the University. Illustration by Tavis Coburn.

36 - CUT & PASTE CONSERVATION We can alter wild species to save them. So should we? By Emma Marris. Illustrations by Jason Holley.

44 - INFO OFFICER IN CHIEF From his office overlooking the White House, Tony Scott J.D. ’92 set out to bring ...


Religion-Motivated Enterprises In The Marketplace: A Macromarketing Inquiry, Thomas A. Klein, Gene R. Laczniak, Nicholas J. C. Santos Mar 2017

Religion-Motivated Enterprises In The Marketplace: A Macromarketing Inquiry, Thomas A. Klein, Gene R. Laczniak, Nicholas J. C. Santos

Marketing Faculty Research and Publications

This exploratory essay identifies and examines a variety of religiously affiliated or inspired enterprises operating in otherwise secular marketplaces. While explicitly recognizing that some marketplace manifestations of religion can be controversial, even dysfunctional, it argues for the evident macromarketing relevance of this project. The approach for analyzing what this paper refers to as “religion-motivated enterprises” (RMEs) consists of (1) a nominal classification scheme to illustrate and categorize the diversity of RME examples; (2) some foundational principles shared among major faith traditions that provide a basis for an RME ethos; and (3) basic propositions that, with future empirical testing, may explain ...


Accounting In Fiction, S. Ray Granade Feb 2017

Accounting In Fiction, S. Ray Granade

Articles

A bibliography of fiction in which accountants are characters, or in which accountancy plays a part in the plot.


Ely Wine Bars Menu 2017, Ely Wine Bar Jan 2017

Ely Wine Bars Menu 2017, Ely Wine Bar

Menus of the 21st Century

16 years ago, ely wine bar at 22 Ely Place, is where it all began. Erik and Michelle Robson opened ely wine bar and in the process changed the way in which wine was sold in Ireland. Passionate about wine, always respectful of its traditions and culture but always with an eye on what's great now. Today ely lists over 500 wines by bottle and 80 wines by the glass.

ely has always focused on the importance of provenance and the community of our artisan producers and suppliers, who enhance the quality of our food experience. There's never ...


L Mulligan Grocer Menu 2017, L Mulligan Grocer Jan 2017

L Mulligan Grocer Menu 2017, L Mulligan Grocer

Menus of the 21st Century

At L. Mulligan. Grocer, we believe Irish produce is special and worth celebrating. We are particularly keen on whiskey, beer, food and gin and love sharing our old favourites and new discoveries with people.

Our whiskey, beer and food menus are seasonal and change regularly. Each of our main courses are matched with a beer or cider and our desserts are matched with a whiskey.

Our monthly charity quiz is held the last Sunday of each month and covers all manner of esoteric subjects: collective nouns, Eurovision, Greek mythology and 1980s cartoon supervillians.

We run regular tasting events in the ...


Taxation, Debt And Relative Prices In The Long Run: The Irish Experience., Vahagn Galstyan, Adnan Velic Jan 2017

Taxation, Debt And Relative Prices In The Long Run: The Irish Experience., Vahagn Galstyan, Adnan Velic

Articles

This paper investigates the effects of public debt and distortionary labour taxation on the long-run behaviour of Irish relative non-traded goods prices. We highlight that higher public debt, acting through higher taxes, has an equivocal impact on the relative supply of non-traded goods and, correspondingly, relative prices. Our empirical analysis for Ireland suggests that taxes and public debt play significant roles in the long run, comoving negatively with the relative price of non-tradables. Accordingly, shifts in public debt and taxation bear implications for the country’s international price competitiveness.


Education's Loss Of The Public: An Archival Exploration Of American Public Schools' Diminishing Social Returns And The Emerging Utility Of Social Entrepreneurship, Tia Ha-Quyen Ho Jan 2017

Education's Loss Of The Public: An Archival Exploration Of American Public Schools' Diminishing Social Returns And The Emerging Utility Of Social Entrepreneurship, Tia Ha-Quyen Ho

Scripps Senior Theses

The literature presented in the following pages explores the shortcomings of the American public education system in the context of creating long-term, sustainable social change. Using financial illiteracy and its relationship to low quality of life as an entry point, the first section exposes public schools’ shortcomings as agents of social change by delving into the hardships endured by the original public school promoters of the 19th century, the pitfalls of President George W. Bush’s 2001 enactment of No Child Left Behind, and the shortcomings of the financial literacy programming that found traction in urban schools following the ...


Z-Cube: Mobile Living For Feminist Nomads, Zi Ye Jan 2017

Z-Cube: Mobile Living For Feminist Nomads, Zi Ye

Masters Theses

Homes proclaim our social standing and reflect the trend of the times. This project seeks to explore and redefine the relationship between modern homes and modern women who strive for mobile life styles.

Modernism and globalization have brought us a new way of living that could have never been imagined before— our workspace and homes are no longer limited to a specific unit but have extended to the entire globe. The physical changes compelled by modernity have also complemented the changing role of women. Since the beginning of the 20th century, modern women have expanded their lives outside of their ...


Return On Investment Of The Cftp Framework With And Without Risk Assessment, Anne Lim Lee Jan 2017

Return On Investment Of The Cftp Framework With And Without Risk Assessment, Anne Lim Lee

Walden Dissertations and Doctoral Studies

In recent years, numerous high tech companies have developed and used technology roadmaps when making their investment decisions. Jay Paap has proposed the Customer Focused Technology Planning (CFTP) framework to draw future technology roadmaps. However, the CFTP framework does not include risk assessment as a critical factor in decision making. The problem addressed in this quantitative study was that high tech companies are either losing money or getting a much smaller than expected return on investment when making technology investment decisions. The purpose of this research was to determine the relationship between returns on investment before and after adding risk ...