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Digitalcommons@University Of Rhode Island Statistics 2010-2011, Andree J. Rathemacher Jul 2011

Digitalcommons@University Of Rhode Island Statistics 2010-2011, Andree J. Rathemacher

Technical Services Reports and Statistics

Statistics on the total number of full text downloads from the DigitalCommons@University of Rhode Island institutional repository for 2010-2011. Data are provided monthly on the number of full text downloads by collection and document, and on the number of referrals by domain and country. Dissertations are included in the statistics. Digital Commons statistics are COUNTER-compliant, with downloads from robots and automated processes filtered out.


Trademark Infringement, Trademark Dilution, And The Decline In Sharing Of Famous Brand Names: An Introduction And Empirical Study, Robert Brauneis, Paul J. Heald Jan 2011

Trademark Infringement, Trademark Dilution, And The Decline In Sharing Of Famous Brand Names: An Introduction And Empirical Study, Robert Brauneis, Paul J. Heald

GW Law Faculty Publications & Other Works

This article provides an introduction to the study of brand-name sharing, and presents results from an empirical study of sharing rates among 131 famous brand names from 1940 through 2010, conducted through an examination of business names in the white pages telephone directories of Chicago, Philadelphia, and Manhattan. Perhaps the most dramatic finding of the study is that independent uses of the 131 brand names – that is, uses of those names by businesses other than those that made the names famous – have declined from 3000 to 1380 between 1960 and 2010, a 54% drop. The article then assesses …