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Effect Of Gender On The Association Of Single-Nucleotide Polymorphisms With Bipolar Disorder, Jerald Eric Mullersman
Effect Of Gender On The Association Of Single-Nucleotide Polymorphisms With Bipolar Disorder, Jerald Eric Mullersman
Electronic Theses and Dissertations
Bipolar disorder is a relatively common form of mental illness that depends strongly on genetic inheritance for expression. The author of this study has sought to evaluate whether the gender of subjects influences which genetic variants are associated with the disease. A portion of the cases from a previously published study were analyzed using PLINK software and the association of single-nucleotide polymorphisms was evaluated separately for all cases, for female subjects alone, and for male subjects alone. The results obtained for male subjects alone reached higher levels of statistical significance than when both genders were evaluated together or when female …
Self-Monitoring And Advertising: Evaluations Of Image- Versus Quality-Oriented Advertisements For Public/Private And Public Luxury/Necessity Products, Erin M. Schroth
Self-Monitoring And Advertising: Evaluations Of Image- Versus Quality-Oriented Advertisements For Public/Private And Public Luxury/Necessity Products, Erin M. Schroth
Honors Theses
High self-monitors tend to prefer image-oriented advertisements, whereas low self-monitors favor quality-oriented advertisements. Past research has found that image congruence had a stronger affect on product evaluations of high self-monitors relative to low self-monitors for public products, while this effect did not emerge for private products. Study 1 extended these findings by examining the effect of self-monitoring and public/private products on evaluations of image- versus quality-oriented advertisements. The participants were shown two sunglasses (public product) advertisements and two toilet paper (private product) advertisements; for each product, one advertisement was image-oriented and was quality-focused. The participants completed two questionnaires—one for each …