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Consolidation And Label Acquisition In The California Wine Industry, Hilary Lipoff, Gina Scurich

Horticulture and Crop Science

This paper seeks to determine whether there has been a change in consolidation and label acquisitions in the California wine industry in recent years. Reasons for consolidation and acquisition are explored, with an emphasis on the recent economic downturn and how it has effected the wine industry. Implications of these changes are further explored.