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Holiday Home, Sweet Home: A Phenomenological Approach To Second Home Living In Ireland, Deirdre N. Quinn

Doctoral

This study constructs a phenomenological account of the second home living experience in Ireland, exploring the interactions between the everyday home life and the holiday home life of the second home owner. It is contextualized by a critical review of the relevant literatures on post-modernism, cosmopolitanism, home and second home living. The thesis utilises a package of participant-centred qualitative methodologies (including in-depth interviews, audio diaries and participants’ photographs) in order to produce a fine-grained insight into their experiences of second home living.

The fieldwork consists of two phases, the first based on in-depth interviews with second home owners and the …

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The Use Of Relationship Marketing In Developing Network And Co-Operative Links Within Tourism Product Marketing Groups (Pmg’S, Catherine Gorman

Books / Book chapters

Co-operative marketing groups are common in tourism, particularly in the case of destination marketing. Destination tourism marketing groups offer a diverse range of tourism products and experiences which complement each other and are delineated by a specific geographical parameter. Tourism product marketing groups offer similar tourism products or services and through a co-operative approach focus on an identified target markets. Co-operative marketing can make greater impact in terms of market presence and can be more cost effective. Members need to see the value in their membership in order to remain involved. Many tourism product providers are SMTE’s (Small and Medium …

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