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Jfk, Don Draper, And The New Sentimentality, Gary R. Edgerton
Jfk, Don Draper, And The New Sentimentality, Gary R. Edgerton
Gary R. Edgerton
The semiotic similarities between JFK and Don Draper are unmistakable. Each is tall, handsome, and typically turned out in a custom-made dark suit with a matching skinny tie. Their demeanors are outwardly cool but sexy; old-school handsome if a bit aloof; elegant in style while projecting a kind of ironic intelligence. They both embody what David Newman and Robert Benton characterized in a feature article for Esquire in July 1964 as 'The New Sentimentality.' By that time, the Kennedy mystique was reaching mythic proportions in the immediate wake of his assassination on November 22, 1963, which in turn ushered in …