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Sexual Assault: Disclosure, Healthcare Barriers And Facilitators, And Interventions, Meghan Stepnitz
Sexual Assault: Disclosure, Healthcare Barriers And Facilitators, And Interventions, Meghan Stepnitz
Honors Theses
Sexual assault is apparent across the globe. Sexual assault victims and survivors face many barriers that decrease disclosure to healthcare providers leading to it becoming underreported. These barriers can be alleviated with interventions implemented by healthcare providers to ease the process of disclosure. Victims and survivors also face barriers seeking post-assault, follow-up, and mental healthcare. Researchers have described the barriers that sexual assault victims and survivors face accessing healthcare in the immediate period after assault, but less research has focused on healthcare beyond this period. Recognizing these barriers gives the opportunity for healthcare providers to remove them and make healthcare …
The Effect Of Color In Advertising Among Low And High Self-Monitors, Anne Reardon
The Effect Of Color In Advertising Among Low And High Self-Monitors, Anne Reardon
Honors Theses
Prior research on self-monitoring has indicated high self-monitors will moderate their behavior based upon their environment, whereas low self-monitors listen to internal cues to make behavioral decisions. Within the consumer research, there appears to be individual differences in product evaluation. Self-monitoring orientation has emerged as one explanation for variance in product assessment. High self-monitors have indicated to be more receptive to image-based advertising. Conversely low-monitors have shown to be drawn to quality-based advertisements. Thus, other attributes such as product design, specifically color, appear to be moderators in product assessment among high and low self-monitors. The current research examined the possible …
Self-Monitoring And Advertising: Evaluations Of Image- Versus Quality-Oriented Advertisements For Public/Private And Public Luxury/Necessity Products, Erin M. Schroth
Self-Monitoring And Advertising: Evaluations Of Image- Versus Quality-Oriented Advertisements For Public/Private And Public Luxury/Necessity Products, Erin M. Schroth
Honors Theses
High self-monitors tend to prefer image-oriented advertisements, whereas low self-monitors favor quality-oriented advertisements. Past research has found that image congruence had a stronger affect on product evaluations of high self-monitors relative to low self-monitors for public products, while this effect did not emerge for private products. Study 1 extended these findings by examining the effect of self-monitoring and public/private products on evaluations of image- versus quality-oriented advertisements. The participants were shown two sunglasses (public product) advertisements and two toilet paper (private product) advertisements; for each product, one advertisement was image-oriented and was quality-focused. The participants completed two questionnaires—one for each …