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Articles 1 - 17 of 17
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Teenagers’ Moral Advertising Literacy In An Influencer Marketing Context, Emma Sweeney, Margaret-Anne Lawlor, Mairead Brady
Teenagers’ Moral Advertising Literacy In An Influencer Marketing Context, Emma Sweeney, Margaret-Anne Lawlor, Mairead Brady
Articles
Teenagers are avid consumers of social media and also constitute attractive target audiences for influencer marketing (IM). Teenagers can perceive strong, parasocial relationships with influencers, frequently regarding them as being akin to a peer or a friend. Furthermore, influencer endorsements are observed to carry greater credibility and authenticity than traditional forms of advertising. This therefore raises questions about young consumers’ discernment of, and critical evaluation of the overall appropriateness when influencers act as conduits of commercial messages on behalf of brands. This paper reports on a qualitative study of 29 teenagers aged 15–17 years. The aim was to explore the …
Taxation, Debt And Relative Prices In The Long Run: The Irish Experience., Vahagn Galstyan, Adnan Velic
Taxation, Debt And Relative Prices In The Long Run: The Irish Experience., Vahagn Galstyan, Adnan Velic
Articles
This paper investigates the effects of public debt and distortionary labour taxation on the long-run behaviour of Irish relative non-traded goods prices. We highlight that higher public debt, acting through higher taxes, has an equivocal impact on the relative supply of non-traded goods and, correspondingly, relative prices. Our empirical analysis for Ireland suggests that taxes and public debt play significant roles in the long run, comoving negatively with the relative price of non-tradables. Accordingly, shifts in public debt and taxation bear implications for the country’s international price competitiveness.
‘I Just Want A Job’: The Untold Stories Of Entrepreneurship, Lucia Garcia-Lorenzo, Lucia Sell-Trujillo, Paul Donnelly
‘I Just Want A Job’: The Untold Stories Of Entrepreneurship, Lucia Garcia-Lorenzo, Lucia Sell-Trujillo, Paul Donnelly
Books/Book Chapters
In this chapter, we explore the untold stories of Spanish and Irish necessity entrepreneurs to better understand the process of becoming an entrepreneur. Working with narratives, media articles, and policy documents, we illustrate how necessity entrepreneurs do not recognize themselves in the institutionalized entrepreneur narrative as empowered, creative and independent individuals. It is necessity, not opportunity that is pushing, not pulling, them to become entrepreneurial. The process is experienced as more fragmented than official narratives outline. In exposing these untold stories, the chapter expands our understanding of entrepreneurship, presenting a more nuanced view of both entrepreneurs and the entrepreneurial process.
Working Paper Of Reflections In The Eyes Of A Dying Tiger: Looking Back On Ireland's 1987 Economic Crisis, Brendan O'Rourke, John Hogan
Working Paper Of Reflections In The Eyes Of A Dying Tiger: Looking Back On Ireland's 1987 Economic Crisis, Brendan O'Rourke, John Hogan
Books/Book Chapters
This work examines the discourses about previous Irish crises , in radio chat interviews with a former finance minister and an economists, during the current Irish economic crise.
Young Men Consuming Newspaper Prostitution: A Discourse Analysis Of Responses To Irish Newspaper Coverage Of Prostitution., Joseph Fitzgerald, Brendan O'Rourke
Young Men Consuming Newspaper Prostitution: A Discourse Analysis Of Responses To Irish Newspaper Coverage Of Prostitution., Joseph Fitzgerald, Brendan O'Rourke
Articles
In this article we look at how young men consume coverage of prostitution in Irish newspapers. This is important for a number of reasons. Firstly, because the media, and newspapers in particular, seem to be an important source of information for people (Meade, 2008). This is especially true in the case of prostitution, as the only contact the citizenry generally have with sex-workers is through the media (Hallgrimsdottir, Phillips and Benoit, 2006). In many Western countries consuming media is one of the main activities that people, particularly young people, engage in and therefore is the prism through which they view …
The Negotiation And Consumption Of Mediated Masculinities In The Artistry Of The Male Self, Deirdre Duffy
The Negotiation And Consumption Of Mediated Masculinities In The Artistry Of The Male Self, Deirdre Duffy
Books/Book Chapters
Much research has been conducted to date considering the construction of identity in many disciplines. However this essay explores Irish men’s construction of their identity in tandem with their lived existence in the social world. The interrelations and influences of their family, friends, peers and the media, ultimately human interdependency itself, all serve as potential cues upon which young men borrow to craft their own masculine identity.
No Longer, But Not Yet: Tweens And The Mediating Of Liminal Selves Through Metaconsumption, Kevina Cody, Katrina Lawlor, Pauline Mcclaren
No Longer, But Not Yet: Tweens And The Mediating Of Liminal Selves Through Metaconsumption, Kevina Cody, Katrina Lawlor, Pauline Mcclaren
Articles
Using the anthropological theory of liminality as a lens of analysis, the following paper outlines specific elements of a research project exploring the consumer culture of a liminal group – tweens. The lived experience of a tween is explored using a multi-method approach incorporating personal diaries, in-depth interviews and accompanied shopping trips. Outcomes of one aspect of this longitudinal research project – the theory of metaconsumption - are presented, suggesting an important divergent theoretical path from the ‘effects’ - dominated consumer socialization approach to researching young people and their relationships with consumption. We conclude that those in a shadowed reality, …
Threshold Lives: Exploring The Liminal Consumption Of Tweens, Kevina Cody, Katrina Lawlor, Pauline Maclaren
Threshold Lives: Exploring The Liminal Consumption Of Tweens, Kevina Cody, Katrina Lawlor, Pauline Maclaren
Articles
The intervening spaces of socio-cultural organisation have proved sources of fascination and powerful theory development in the fields of sociology, psychology and anthropology (e.g. Douglas, 1966; Van Gennep, 1961; Freud, 1950, Foucault, 1977). Consumer culture research has hitherto acknowledged the potency of studying transitional phenomena, spaces and places and the interactions of varied ontologies with the consumption experiences of the individuals or group in flux and evolution (e.g. Davies and Fitchett, 2004; Maldonado and Tansuhaj, 1999; Gentry, 1997; Schouten, 1991). But what of those whose reality is the threshold between two ordered and defined worlds, the centre of nowhere? This …
Consuming At The Centre Of No-Where: Tweens And The Mediating Of Liminal Selves Through Metaconsumption, Kevina Cody
Consuming At The Centre Of No-Where: Tweens And The Mediating Of Liminal Selves Through Metaconsumption, Kevina Cody
Conference papers
Despite the fact that ‘a consumer culture of childhood stands as a ubiquitous fixture in public life’ (Cook, 2004: p1), there are few theoretical accounts of young people’s specific negotiations and ‘styles of agency’ (James and Prout, 1996: p47) as they mediate the intricacies of their lived experiences and social contexts within contemporary consumer culture. Within the realm of children’s consumer culture theorists, Martens et al (2004: p161) contend that ‘relatively little is known about how children engage in practices of consumption or what the significance of this is to their everyday lives and broader issues of social organisation.’ Similar …
Supreme Seafoods, Thomas Cooney
Supreme Seafoods, Thomas Cooney
Case studies
Fintan Barrett’s four year old daughter would often turn to him while playing and exclaim “what to do, Daddy?” Indeed, this very question of what to do next had frequently swirled around his own head as he considered the options that were now available to him and his business Supreme Seafoods. Some commentators had described the recent economic crisis as ‘a perfect storm’ and that analogy was particularly apt for someone operating in the fish industry. Although Fintan’s family had worked in the fishing industry for many generations, whether out at sea or processing and selling fish on land, the …
An Exploration Of Enterprise Level Partnership And The Influences Informing Private Sector Organisations' Choice Of This Model In The Republic Of Ireland, Kevin O'Leary
Masters
The research follows the strategic choice of Partnership and seeks to gain an understanding of the processes and practices which define this concept and the political, economic and historical influences which have shaped it's evolution. The primary focus of this study is to explore the factors which have shaped the decision of private sector einployers to engage with or to reject Partnership as an appropriate model. The literature and the surveys consulted suggest that Partnership has not become an established or mainstream activity and reflects singularly low levels of uptake despite being actively promoted by Government and it's social partners. …
Irish Marketing Review, Vol. 18, No. 1 & 2, 2006, The Marketing Institute
Irish Marketing Review, Vol. 18, No. 1 & 2, 2006, The Marketing Institute
Issues
The Irish Marketing Review deals with issues, developments, research and practise in marketing. This is a special issue on " the island view of relationship marketing and networks".
The Use Of Relationship Marketing In Developing Network And Co-Operative Links Within Tourism Product Marketing Groups (Pmg’S, Catherine Gorman
The Use Of Relationship Marketing In Developing Network And Co-Operative Links Within Tourism Product Marketing Groups (Pmg’S, Catherine Gorman
Books / Book chapters
Co-operative marketing groups are common in tourism, particularly in the case of destination marketing. Destination tourism marketing groups offer a diverse range of tourism products and experiences which complement each other and are delineated by a specific geographical parameter. Tourism product marketing groups offer similar tourism products or services and through a co-operative approach focus on an identified target markets. Co-operative marketing can make greater impact in terms of market presence and can be more cost effective. Members need to see the value in their membership in order to remain involved. Many tourism product providers are SMTE’s (Small and Medium …
Children's Understanding Of Television Advertising Intent, Margaret-Anne Lawlor, Andrea Prothero
Children's Understanding Of Television Advertising Intent, Margaret-Anne Lawlor, Andrea Prothero
Articles
Over the last three decades, a substantial body of research has accumulated seeking to address how exactly advertising, and in particular, telelvision advertising, influences children. Yet, given the diversity of methodologies used and the findings presented, it has been suggested that a common consensus on how exactly advertising affects children has not been reached. This paper presents a brief overview of the literature addressing chidlren's understanding of advertising with a view to identifying the contributions to date in this area and the accompanying gaps, omissions and under-resesearched perspectives. Findings are then presented from an exploratory study of eight and nine …
Irish Marketing Review, Vol.13, No. 2, 2000, Aidan O'Driscoll
Irish Marketing Review, Vol.13, No. 2, 2000, Aidan O'Driscoll
Issues
The Irish Marketing Review deals with issues, developments, research and practise in marketing.
Waterford Crystal: The Chairman's Challenge, Gerry Mortimer
Waterford Crystal: The Chairman's Challenge, Gerry Mortimer
Case studies
As he eased his car out the gates of Castlemartin on a lovely evening in May 1995, Redmond O’Donoghue mused on the meeting which had just finished. Dr A.J.F. O’Reilly, non executive Chairman of Waterford Wedgwood Plc, had brought senior management of the group to his Irish residence in County Kildare for an informal discussion on future strategy. The group comprised two distinct major subsidiaries, Waterford Crystal which produced crystal glass and Josiah Wedgwood whose main business was ceramic tableware. Redmond was Chief Operating officer of Waterford Crystal. With the impending retirement of the current Chief Executive, Paddy Galvin, Redmond …
Developing Ireland As A Successful Garden Tourism Destination, Catherine Elizabeth Gorman
Developing Ireland As A Successful Garden Tourism Destination, Catherine Elizabeth Gorman
Conference papers
The marketing of Ireland as a garden destination has been evolving over the past six years. The complexity of Ireland’s history and modern circumstances have led to the demise of Irish gardens over the past three centuries. An initiative entitled The Great Gardens of Ireland Restoration Programme has been operated under the Operational Programme for Tourism 1994-99 which has been funded by the European Union. The outcome of the scheme has been twofold; the funding has rescued a significant part of Irish heritage and history; it has provided many new comprehensive tourist attractions to both the domestic and overseas market. …