Digital Commons Network^™

The Social Sinthome, Ryan Engley

CLCWeb: Comparative Literature and Culture

Much of the critical discourse on social media misidentifies its problematic features as bugs, or problems to solve. Supposed solutions to these problems tend to focus on individual actions. We should delete the apps, own our own data, never click on recommended videos, and realize that we are the product. But if predatory algorithms succeed by individuating people—selling people “choice” and “options” as it harvests user data—then an entire online ecosystem arranged through the logic of that design can neither be meaningfully challenged nor effectively understood at the level of the individual alone. Transformative action addressing social media can only …