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Articles 1 - 30 of 32
Full-Text Articles in Entire DC Network
Women In Leadership: How Far Have We Come And Where Do We Go?, Alexandra Hill
Women In Leadership: How Far Have We Come And Where Do We Go?, Alexandra Hill
Undergraduate Honors Theses
Corporate leadership has evolved throughout the decades due to societal and organizational changes. With a shift towards a more equitable workplace, women have taken on higher executive roles. While there has been progress, women are still outnumbered in leadership positions. Where do we go from here? What can organizations and society do to advance the idea of leadership as a gender-neutral concept? This paper researches the evolution of leadership theory, the gender differences in women’s leadership styles, and the challenges women encounter in their positions of power. Through analysis of the internal and external barriers facing women’s advancement into and …
Financial Literacy In College Today: Is It Needed?, Jasper Tatsuya Lem
Financial Literacy In College Today: Is It Needed?, Jasper Tatsuya Lem
Undergraduate Honors Theses
Californians are facing several financial crises, headlined by 4.5 million Californians falling below the poverty line, a 4.2% unemployment rate, and the fall of Silicon Valley Bank in early March 2023. In the face of these perilous circumstances, it is worth asking if California’s education system could be improved to accommodate more financial literacy classes. Currently, the Golden State does not mandate a financial literacy course in any level of education, kindergarten through senior year of college. Previous research indicates that financial literacy courses would be more effective if mandated in college courses rather than high school. However, there has …
The Role Of Storytelling In Digital Brand Marketing: A Case Study Of Tennessee Hills Distillery And Brewstillery, Cassidy Blackwell
The Role Of Storytelling In Digital Brand Marketing: A Case Study Of Tennessee Hills Distillery And Brewstillery, Cassidy Blackwell
Undergraduate Honors Theses
This study evaluates the impacts of brand storytelling on customers of a craft brewery and distillery in East Tennessee. Brand storytelling is well researched, but has not been applied to niche sectors and customer response. The study consisted of a 15-question survey distributed to customers of Tennessee Hills Distillery and Brewstillery (TN Hills), and received 139 responses. The results were that despite a seeming trend of lack of engagement with the business, respondents value brand stories and can identify unique brand characteristics. Respondents’ answers reflected a personal connection with TN Hills, and connected the brand to grander ideals like the …
You Don't Know What You Don't Know: A Collection Of Challenge And Acceptance From Women Owned Small Businesses In Johnson City, Tennessee, Nikki Vandusen
You Don't Know What You Don't Know: A Collection Of Challenge And Acceptance From Women Owned Small Businesses In Johnson City, Tennessee, Nikki Vandusen
Undergraduate Honors Theses
With over 11.6 million establishments, women owned small businesses hold a crucial part in supporting the US economy’s wellbeing. However, owning a small business comes with numerous challenges that not all can overcome. This study investigates the challenges of ten women-owned small businesses in Johnson City, Tennessee. The interview results display that women struggle with similar challenges as men; however, they have more difficulty balancing gender roles and societal expectations with owning a small business. This research concludes that men and women do not have equal opportunities when it comes to owning a small business and women are at a …
Becoming A More Empathetic Leader And Person, Rachel Shellstrom
Becoming A More Empathetic Leader And Person, Rachel Shellstrom
Undergraduate Honors Theses
When defining empathy, the most common definition is “stepping into someone else’s shoes.” Along with this definition, many also share that it is important to have empathy and be an empathetic person. Yet, when thinking about its importance and this definition, a few questions arise: can we actually step into someone else’s shoes? Can we truly understand what someone else is feeling and experiencing if we are not them or do not hold the same identities that they do? Through a deeper exploration of existing empathy building certificate programs and empathy research, this thesis project explores these exact questions and …
Online Atmospherics In Second-Hand Retail, Hope Manuel
Online Atmospherics In Second-Hand Retail, Hope Manuel
Undergraduate Honors Theses
Within the retail sector, two sections have grown drastically with the help of each other in the past decade. Those two sections include online retail and second-hand retail. Online retail has grown remarkably due to the implementation of online atmospherics. This phenomenon led to the purpose of this study: to observe the online atmospherics present in online second-hand retail. To achieve this purpose, the literature related to online retail, target audience, motivations of consumers, reselling, and online second-hand apps was explored. For this study, five online second-hand retail sites were chosen. Eighteen of the most common online atmospherics were observed …
The Authenticity Of Body Positivity In The Media: A Comparative Analysis Of Four American-Owned Companies, Emma Mink
Undergraduate Honors Theses
Marketing strategies are changing how businesses sell their products. The body positivity movement is causing consumers to examine companies to determine if their intentions are authentic. Some of the ways consumers evaluate company authenticity include examining corporate social responsibility reports, types of advertising, or the brand-cause fit between the company and the body positivity movement. The author of this study followed two companies (Dove and Aerie) that are known for body positive advertising messages and two companies (Mattel/Barbie and Victoria Secret) that are known for promoting unrealistic body expectations. The author examined each companies’ mission statement, annual report, and types …
The Investment Gap: An Exploration Of Why So Few Women Study Finance At Brigham Young University, Elizabeth Anne Pearson
The Investment Gap: An Exploration Of Why So Few Women Study Finance At Brigham Young University, Elizabeth Anne Pearson
Undergraduate Honors Theses
This thesis explores the root cause of the systemic underrepresentation of women in the finance industry by investigating why so few women choose to study finance in college. It looks in depth at why there is a low percentage of women that graduate in finance from Brigham Young University each year by analyzing the survey responses of women in business majors across the Marriott School. The thesis discusses three areas of solutions for greater mentorship, transparency, and exposure that can be implemented through five actionable steps to help shift the dynamic of representation. While I do not aim to make …
Emotional Intelligence: Using Relationship Management In Leadership, Lauren Odette
Emotional Intelligence: Using Relationship Management In Leadership, Lauren Odette
Undergraduate Honors Theses
The professional world is evolving, and business leaders are required to operate in sometimes difficult situations for which they might feel unprepared. While in recent years, research on emotional intelligence has shown to be an important leadership component, it is not always translated successfully to business leadership nor contextualized to young leaders. This project aims to present a workshop to help people in leadership communicate effectively with their employees using skills stemming from increased emotional intelligence. The workshop draws on a range of literature and experiences in leadership training and emotional intelligence. Key concepts that serve as the focal points …
Resilience In The Face Of Adversity: An Analysis Of The Refugee Entrepreneurial Population And Their Resources In The Mid-Atlantic Region Of The United States., Zahin Mahbuba
Undergraduate Honors Theses
This study presents an overview and analysis of refugee entrepreneurship in the United States' Mid-Atlantic region for refugee entrepreneurship by interviewing three refugee entrepreneurs and two professional individuals who actively work with refugee entrepreneurs. It introduces the refugee population and climate in the United States, and examines the connections between forced migration and entrepreneurship in the present literature along with factors that affect access and viability of entrepreneurship due to economic and social barriers, cultural and familial influences and financial hurdles. Through the interviews and examination of existing literature, three different traits distinguished refugee entrepreneurs in the region, according to …
Risk Management And The Collegiate Real Estate Market During The Covid-19 Pandemic, John Spencer Tippets
Risk Management And The Collegiate Real Estate Market During The Covid-19 Pandemic, John Spencer Tippets
Undergraduate Honors Theses
This thesis is a study of business risk management for collegiate real estate firms in cataclysmic events, such as but not limited to the COVID-19 pandemic. The study applies principles and frameworks for Strategic Risk Management (SRM) from Dr. Paul Godfrey’s book, “Strategic Risk Management: New Tools for Competitive Advantage in an Uncertain Age.” Included is an analysis of original survey data collected from Provo college students, how students responded to business decisions by local real estate management firms, and university policies. The data from Provo is heavily influenced by unique circumstances for that particular market, such as BYU housing …
Etsu's Accounting Program: Creating Cpas, Christopher Jones
Etsu's Accounting Program: Creating Cpas, Christopher Jones
Undergraduate Honors Theses
Becoming a Certified Public Accountant (CPA) is the goal of many aspiring accountants. Universities and colleges prepare students to gain the necessary skills to pass this certification exam; however, the CPA exam is increasingly difficult, and students continuously struggle trying to pass all four parts of the CPA exam. The goal of this research project is to gain a better understanding of how ETSU can better prepare students to become CPA exam ready, since this certification leads to increased job opportunities, pay, etc. A survey was sent out to 90 previous graduate students at ETSU with both multiple choice and …
Technology In Accounting: A Qualitative Study Of Undergraduate Preparedness, Alyssa Dingus
Technology In Accounting: A Qualitative Study Of Undergraduate Preparedness, Alyssa Dingus
Undergraduate Honors Theses
Throughout history, technology has had a major impact on every profession and how certain tasks are performed. In recent years, technology has accelerated at an astonishing rate causing a total shift in the valuable skillsets of young professionals. Accounting is no exception to this shift and, as technology continues to advance, emerging accounting professionals will no longer be expected to enter the workforce only with basic pen-and-paper accounting knowledge. Instead, they will also be expected to possess analytical skills and be prepared to apply and learn the newest technology on the market. However, the traditional accounting curriculum does not focus …
Ethical And Sustainable Cosmetics And Their Importance On Consumer Purchase Behavior, Warda Rawof
Ethical And Sustainable Cosmetics And Their Importance On Consumer Purchase Behavior, Warda Rawof
Undergraduate Honors Theses
“Sustainability is increasingly important to consumers as they consider not only the effects products they buy have on their personal health, but also the impact they have on our wildlife, soil, and the people who work at every level of the supply chain. As climate change has moved from a future concern to a present reality, going green has become a driving force for innovation in every industry, including beauty” (Linkage, 2020). The importance of ethical and sustainable products is on the rise in the beauty industry, it is becoming increasingly apparent that having ethical and clean products are important …
Comparative Views On Age Discrimination Within Appellate Court Decisions: Utilizing Werner And Bolino’S Framework, Daniel Trinkle
Comparative Views On Age Discrimination Within Appellate Court Decisions: Utilizing Werner And Bolino’S Framework, Daniel Trinkle
Undergraduate Honors Theses
The manner by which courts view performance appraisals in relation to the outcome of case is certainly a topic worthy of discussion. Utilizing the framework used within the work of Werner and Bolino (1997), the following study was able to accomplish two main goals: (1) update the information of Werner and Bolino (1997) by evaluating modern cases, and (2) to evaluate new data regarding age discrimination utilizing the same framework as Werner and Bolino (1997). Utilizing chi-square analysis to test all of the hypotheses, it was demonstrated that there was statistical significance in performance appraisals with the presence of a …
A Cross National Comparison Of Family Friendly Work Policies: The Potential Influence Of Cultural Values, Adeline Grace Hardten
A Cross National Comparison Of Family Friendly Work Policies: The Potential Influence Of Cultural Values, Adeline Grace Hardten
Undergraduate Honors Theses
Around the world people must work for a living, but also must raise their families. To balance these obligations, parents need high levels of support. But the existence of family friendly work policies, defined as paid parental leave and affordable, high-quality childcare, vary significantly across nations, making it difficult for many to obtain the necessary support. Research indicates that countries providing supportive family friendly policies see economic benefits, increases in profitability, and stronger overall youth development. Even though research reveals strong positive outcomes, there is a deficiency of exploration into why more countries still lack comprehensive policies that support working …
The Negative Impact Of Positive Stereotyping: Relationship Between Positive Stereotypes, Perceived Competence And Perceived Potential For Leadership, Megan Chan
Undergraduate Honors Theses
For many years, Asian Americans have been positively stereotyped as the most successful racial group in America. Yet, very few Asian Americans occupy top leadership positions. This research investigates how positive stereotyping affects managers’ perception towards Asian Americans’ level of competence and potential for leadership. I conducted a scenario study with a sample of 315 people working and residing in the United States. These participants assumed the role of decisions makers and were presented with information about job applicants where the variable data (i.e. race) was manipulated. Based on the differences in ratings on Asian Americans and non-Asian Americans, I …
Beyond The Castle: An Analysis Of The Strategic Implications Of Disney+, Jordan Sturgill
Beyond The Castle: An Analysis Of The Strategic Implications Of Disney+, Jordan Sturgill
Undergraduate Honors Theses
The Walt Disney Company has been incomparably successful in a wide array of product and experience markets. In the fall of 2019, Disney will launch a new branded streaming service, Disney+. This research will examine and analyze, by means of SWOT and PEST analyses, the marketing strategy and managerial implications for Disney+ as well as the internal and external conditions facing the company that may affect, either directly or indirectly, the platform’s success.
Do Emotionally Intelligent People Express Their Faith At Work? An Empirical Investigation, Catherine G. Shearer
Do Emotionally Intelligent People Express Their Faith At Work? An Empirical Investigation, Catherine G. Shearer
Undergraduate Honors Theses
The question posed is: “Do Emotionally Intelligent People Express Their Faith at Work?” This study will use self-reported measures of emotional intelligence (EQ), Faith at Work, and Religious Commitment to determine the degrees to which individuals who are members of the Johnson City Chamber of Commerce express a level of EQ as well as faith in the workplace. The current study will test each hypothesis to determine if there is a significant relationship between the four factors of EQ and faith in the Workplace. The four factors of EQ are: Self-Awareness, Self-Management, Social Awareness, and Relationship Management.
College Level Mentoring For Underrepresented Populations: Enhancing The Transition Into The Corporate World, Titilayo O. Abiwon
College Level Mentoring For Underrepresented Populations: Enhancing The Transition Into The Corporate World, Titilayo O. Abiwon
Undergraduate Honors Theses
This research paper examines existing mentoring services at a regional southeastern university with major emphasis on mentoring services mainly available to underrepresented populations at the institution. The investigation aims to define the importance of and the need for such programs and the impact the absence of said programs might have on the university population with emphasis on the underrepresented. For the purpose of this research, mentoring is considered in terms of employment preparation and transition into the corporate world. Mentoring services awareness and employment preparedness from the student perspectives are surveyed.
Examining Snapchat: Narcissistic Tendencies Of Core Users, Austin Philpott, Susan Waters
Examining Snapchat: Narcissistic Tendencies Of Core Users, Austin Philpott, Susan Waters
Undergraduate Honors Theses
This study aims to establish current levels of narcissistic tendencies among the major Snapchat demographic, 18 to 34-year-olds in the United States. Like the Raskin and Terry 40-item Narcissistic Personality Inventory, commonly referred to as NPI-40, the present survey utilized a smaller variant with 16 items, known as NPI-16, for participants. This study may provide indications for further research and advertising techniques using social media, specifically Snapchat.
The Relationship Between The Behaviors Of The Top 50 Most Endorsed Athletes In The World And The Monetary Value Of Their Endorsement Deals, Rogerio B. Ribeiro
The Relationship Between The Behaviors Of The Top 50 Most Endorsed Athletes In The World And The Monetary Value Of Their Endorsement Deals, Rogerio B. Ribeiro
Undergraduate Honors Theses
The top endorsed athletes in the world are most likely the ones who have the biggest impact on their sport. These athletes are usually among the best in their sport or they might have something special that creates a strong relationship between the athlete and his or her fans. It is possible to say that this relationship combined with their skills on and off of the fields, courts, or arenas is what makes these athletes special. Big companies all over the world feel attracted to these athletes and, as a result, they spend millions of dollars every year in order …
The Indulgence And Restraint Cultural Dimension: A Cross-Cultural Study Of Mongolia And The United States, Rentsenkhand Enkh-Amgalan
The Indulgence And Restraint Cultural Dimension: A Cross-Cultural Study Of Mongolia And The United States, Rentsenkhand Enkh-Amgalan
Undergraduate Honors Theses
This research focuses on one of the least studied cultural dimension, “indulgence versus restraint” (IVR) and how it affects consumer behavior, international marketing, and global business operations in the U.S. and Mongolia. This project is the first research on IVR in Mongolia since the country is rarely studied and there is no available data for this cultural dimension. Samples of undergraduate business students (as consumers) from both countries were studied through surveys. The findings support that Mongolians and Americans are different regarding the “indulgence” cultural dimension. This paper has a significant contribution to the cross-cultural literature regarding the indulgence cultural …
Connecting The Dots: How Iot Is Going To Revolutionize The Digital Marketing Landscape For Millennials, Chloe E. Spilotro
Connecting The Dots: How Iot Is Going To Revolutionize The Digital Marketing Landscape For Millennials, Chloe E. Spilotro
Undergraduate Honors Theses
The growing phenomenon of the Internet of Things (IoT), which is that any item capable of being connected to the Internet will be, presents an unprecedented opportunity for businesses. Using an extensive literature review, the current research examines the significant shift in marketing strategies that need to take place to target the millennial generation of as they adopt IoT. Most research defines the Millennial generation as those born from the early 1980s to the early 2000s. As individuals in this generation grow older, there are two behavioral implications: 1) their acceptance of technology suggests they will be quick to adopt …
A Study Of Ethics For Accounting Students At East Tennessee State University, Jordan Warhurst
A Study Of Ethics For Accounting Students At East Tennessee State University, Jordan Warhurst
Undergraduate Honors Theses
What is being done to stop the increase of accounting scandals and frauds? This study focuses on ethics teaching for accounting students at the undergraduate level. This study asks the question, "have students increased in their use of professional judgement as defined by the AICPA code of Professional Conduct?"
Segmentation Marketing: A Case Study On Performance Solutions Group, Llc., Jordan Brian
Segmentation Marketing: A Case Study On Performance Solutions Group, Llc., Jordan Brian
Undergraduate Honors Theses
The purpose of this research is to show how Performance Solutions Group, LLC can effectively use segmentation marketing both in their current market and in expansion. The goal is to find a solution and suggest changes that should be made to the marketing team at Performance Solutions Group. This research was completed by looking at how segmentation marketing is used in broad industries currently and investigating how Performance Solutions Group can use it in their company. This case study shows that segmentation marketing is an effective way for Performance Solutions Group to market its services.
Scentsational Marketing In Business: A Study Of Scent Atmospherics, Jordan Thomas
Scentsational Marketing In Business: A Study Of Scent Atmospherics, Jordan Thomas
Undergraduate Honors Theses
This research will evaluate a marketing tool called atmospherics. This tool, although very powerful in capturing a consumer’s interest through the use of memories and the overall aspect of buying, is sometimes forgotten when constructing a marketing plan. The thesis will evaluate the strengths and weaknesses when using this marketing tool and then apply those characteristics to a specific example of a bakery.
The Actual Cost Of Cell Phones, Kelsey Engelhardt
The Actual Cost Of Cell Phones, Kelsey Engelhardt
Undergraduate Honors Theses
The Actual Cost of Cell Phones
From Startup To Success: An Entrepreneurial Case Study, Katherine D. Sellers
From Startup To Success: An Entrepreneurial Case Study, Katherine D. Sellers
Undergraduate Honors Theses
This research is a case study based on an entrepreneurship located in Henderson, Kentucky called HorseFeathers Gifts. HorseFeathers Gifts supplies handmade, vintage-inspired jewelry and accessories to customers all over the world. The case study documents the path taken by HorseFeathers Gifts’ owners, showing exactly how the entrepreneurship reached the successful position that it currently holds. Based on the case studies available and a review of the literature, it is apparent that no other case studies like this one exist. Information for this case was gathered by interviewing both owners of HorseFeathers Gifts. The interviews helped me to learn about the …
U.S. Adoption Of International Financial Report Standards And The American C.P.A., Chris Powell
U.S. Adoption Of International Financial Report Standards And The American C.P.A., Chris Powell
Undergraduate Honors Theses
No abstract provided.