Digital Commons Network^™

The Effect Of Product Density On Perceived Price And Quality, Joshua Jc Holston

Honors Theses

This study explores whether product density affects crowding, perceived quality, and perceived price of products within the retail space. The goal is to determine whether product density directly affects customers’ perceptions of price and quality of merchandise within retail spaces. It tests the hypotheses that increased product density will lead to an increase in crowding perceptions but a decrease in perceived price and quality. The study uses photographs of retail spaces with differing densities to manipulate product density and an online questionnaire to gather data. A student sample is used to collect the data. ANOVAs are used to determine the …

A Discussion Of Ethics In Relation To Business And Non-Business Students, Casey Mejeur

Honors Theses

In recent years, society has seen a major shift when it comes to the importance of ethical behavior, and also in what constitutes ethical behavior. One of the biggest reasons for this shift is because of scandals in the last couple of decades (ex. Enron). As the public loses trust in upper management because of these scandals, a greater emphasis is placed on the importance of ethics. This paper discusses ethics in relation to business majors and how their behaviors carry over into the workforce.

The thesis begins by determining different sources of ethical behavior, and what may drive people …

Perceptions Of Bp: Successes Of Post 2010 Oil Spill Recover Effort, Jordan R. Mathews

Honors Theses

This purpose of this project was to determine peoples’ opinions of BP’s post 2010 oil spill recovery effort. The researcher examined 65 faculty at the University of Southern Mississippi in order to determine their beliefs, attitudes, and intentions concerning different elements of the BP oil spill recovery effort. The researcher found that there is an overall negative opinion concerning the economic, ecological, and overall recovery effort aspects of the spill. This research suggests that BP still has some work to do in order to restore the gulf coast like they promised.

Facebook As A Job Screening Tool: Are Sales Employers Discriminating Against Job Applicants Based On Their Facebook Profiles?, Jocelyn M. Lockhart

Honors Theses

Social media networking sites are an exceptionally popular resource of self-expression in modern society. They allow friends, families and lovers across the globe to connect and stay in touch with one another. It has become increasingly common for hiring employers to utilize these sites as job-screening platforms. This research will explore how sales employers specifically examine job candidates’ Facebook profiles. Furthermore it will examine whether or not they are discriminating against these applicants based on their Facebook content.

As Seen In Vogue: An Analytical Observation Of Nudity In French And American Vogue, Elizabeth A. Kiehn

Honors Theses

For centuries, Europe has been the leader in fashion production and innovation. At the heart of this continent lies the fashion capital of the world—France. French designers have always been on the cutting edge of fashion. Setting trends, shocking consumers, and enticing the world have been normal everyday activities for them as if it is in their blood. French culture is much more daring and open about sexuality in comparison to American culture, however, American designers and retailers are still heavily influenced by French fashion designs. This begs the question then: Are French fashion magazines equally influential on American fashion …

Behavioral Intervention To Reinforce Correct Youth Employee Behavior At A Nonprofit Boy Scout Summer Camp: A Case Study, Joshua Kallen

Honors Theses

A reinforcement plan was implemented to improve employee adhesion to set parameters in performance at a 24-hour employment scenario. The reinforcement plan successfully negated the extinction effects of the contingency across the 4 week quasi-experimental period which showed improvement compared to qualitative baseline data. These findings suggest that the reinforcement plan, rather than punishment contingencies, is a more effective tool for encouraging employee participation in activities which participation is aversive.

The Impact Of U.S. Tax Policies And Louisiana Social Programs On Poverty, Douglas G. Secrest

Honors Theses

No abstract provided.

The Differential Effects Of Mandatory And Voluntary Auditor Rotation On Investors' Expectations Of Financial Reporting Aggressiveness And Willingness To Invest, Kelsey Maynord

Honors Theses

No abstract provided.

Analysis And Application Of The Vector Marketing Corporation Business Model, Tyler Nabel Yasa

Honors Theses

Vector Marketing Corporation, an established direct sales company, has strong sales and recruiting programs. The goal of this research is first, to analyze the effectiveness of Vector's sales and recruiting programs and second, to assess variations of the application of the Vector business model to other businesses. For easier comparison and analysis, Vector's business model was divided into nine segments. This business model was then applied to the operations processes of Goodwill, Amway Global, and Andrews University School of Business Administration (SBA). While findings indicate useful applications for all three businesses, the strongest results pointed to Amway Global and Andrews …