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Media Representation And Portrayal Of African-American Athletes, Justin Zackal
Media Representation And Portrayal Of African-American Athletes, Justin Zackal
Graduate Theses, Dissertations, and Problem Reports
The racial composition of athletes competing at major colleges and in professional sports in America is disproportioned to the general population and journalists that cover their sports. With African-Americans accounting for such a large contingent of athletes, how their race is perceived by society is often predicated on the coverage they receive. The purpose of this study is to look at the importance of media coverage of African-American athletes, and to show if White media scrutinize African-American athletes more than they do White athletes. The misrepresentation of African-American athletes in the press box could mean an unequal playing field in …
Anonymous Source Usage In Traditional And Public Journalism During 2004 Election Campaign: A Content Analysis Study, Jayendran Srinivasan
Anonymous Source Usage In Traditional And Public Journalism During 2004 Election Campaign: A Content Analysis Study, Jayendran Srinivasan
Graduate Theses, Dissertations, and Problem Reports
Anonymous source usage has been a much debated topic in mass communication circles ever since the Watergate scandal. This study examines the use of anonymous sources in traditional and public journalism newspapers during the 2004 Presidential campaign. A content analysis was done on four newspapers---two traditional journalism and two public journalism papers---from two states, West Virginia and Ohio, both swing states during the election. Every article written by a staff writer on George Bush, John Kerry, Dick Cheney and John Edwards from June 1, 2004 to November 2, 2004 was analyzed for anonymous source usage. The results of the study …
A Study Of The History And Use Of Integrated Marketing Communications Within Publications From 1991--2005, Shawn M. Benkahla
A Study Of The History And Use Of Integrated Marketing Communications Within Publications From 1991--2005, Shawn M. Benkahla
Graduate Theses, Dissertations, and Problem Reports
Integrated Marketing Communications is a relatively new concept which combines both aspects of public relations and advertising to create a more effective and cost efficient method to maintain public awareness and support. The concept of this study is to determine the effectiveness of integrated marketing communications within businesses today. To do the researcher used the means of content analysis in ten different publications through a fifteen year span. The ten publications consisted of four public relations, four advertising and two marketing printings.
The Evolution Of Product Placement: Consumer Awareness And Ethical Considerations, Leigh Ann Hornick
The Evolution Of Product Placement: Consumer Awareness And Ethical Considerations, Leigh Ann Hornick
Graduate Theses, Dissertations, and Problem Reports
Found today in virtually every type of media, the practice of product placement has been around since the First World War. The concept of this form of advertising stems from the idea that studio executives are constantly seeking out cost effective ways to produce movies and marketers' are supporting ways to get their products seen. Moreover, advertisements are becoming a thing of the past with new technological devices that allow viewers to skip commercials. It was found throughout this study that although consumers are aware of the practice and deem it ethical, they still vastly believe it can be a …
Grassroots Journalism In Your Own Backyard: How Citizen Reporters Build Hyperlocal Communities, Jan Lauren Boyles
Grassroots Journalism In Your Own Backyard: How Citizen Reporters Build Hyperlocal Communities, Jan Lauren Boyles
Graduate Theses, Dissertations, and Problem Reports
Americans are flocking to the Internet for news and information. However, the majority of online journalism targets a national audience, thereby lacking a proximate focus.;Hyperlocal media sites---online news outlets that form small, virtual communities of citizen reporters to cover real-world, geographic spaces---are multiplying on the web. The sites aspire to bring neighborhood news to the net through the work of citizen journalists.;In order to further investigate the emerging grassroots media phenomenon, the researcher conducted interviews with hyperlocal practitioners. In the pages that follow, the insider perspective behind hyperlocal media will be illumed through the eyes of the pioneers who aim …
A Study Of The Concept Of Interactivity As It Applies To Online Newspapers, Bradley Thomas Pedersen
A Study Of The Concept Of Interactivity As It Applies To Online Newspapers, Bradley Thomas Pedersen
Graduate Theses, Dissertations, and Problem Reports
This project examines how frequently a sampling of online newspapers incorporates interactive features into online content. The newspapers for the study represent the eastern, western and central regions of the United States. The analysis focused on the amount of links and their destination, opportunities for feedback and the use of images, video and audio. The study found that the sampled newspapers do not frequently use links, images, video and audio or give users opportunities to give feedback.