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2006

Louisiana State University

Business

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College Recruitment Receptions: Bringing The University To The Student, Jean Marie Gilman Jan 2006

College Recruitment Receptions: Bringing The University To The Student, Jean Marie Gilman

LSU Master's Theses

The purpose of this study is to see why students, who attended receptions in Texas, decided to enroll at Louisiana State University and to decide if the receptions are an effective method to recruit students in Texas. These receptions are considered special programming. While normal programming is effective, LSU has looked for ways to go above and beyond these methods. Special programming is another way to, “bring LSU to the student.” These informational receptions for Junior and Senior high school students and their parents have proven to yield students. This reception format needed to be evaluated from the student’s perspective. …