Digital Commons Network^™

Dancing In The Desert: A Case Study On The Digital Marketing Techniques Of Coachella Valley Music And Arts Festival, Colleen R. Cranny

Experience Industry Management

Digital marketing is a marketing strategy that helps companies grow in multiple ways. Digital marketing and the five Ds (digital devices, digital platforms, digital media, digital date, digital technology) represents the evolution of marketing in the modern era. The purpose of this study was to examine the digital marketing practices of Coachella Valley Music and Arts Festival. Coachella and its digital marketing techniques are strategically planned in order for the festival to reach its target audience. Research for this study was conducted using a case study. The results indicated that Coachella’s digital marketing is effective in reaching the target audience …

The Effect Of Communication Medium On Mental Health Outcomes, Brooke Emily Lyon

Communication Studies

This study examined which form of mental health treatment was considered to be most appealing if an individual is seeking help for a mental health related concern. Furthermore, it detected which communication media was perceived to make people feel the most comfortable, bring the most benefits to mental health, and was the easiest to access when it comes to mental health treatment. This study utilized a posttest-only experimental design to manipulate the different images of communication media that participants saw during the context of a hypothetical therapy session (face-to-face, group, or digital application). Following the experiment, differences amongst groups were …

Sustainability In Zambia, Africa: Examining Partnership Of An Agricultural Business And A Non-Profit Organization, Kaitlin Grace O'Leary

Ethnic Studies

The purpose of my study is examining the ways in which agricultural

business is currently supporting and benefitting a non-profit organization.

Through participation of an international agricultural business, Plant Sciences Inc.

(PSI) and a Christian non-profit organization, Lifesong for Orphans, this study

has been a collaborative effort and process, observing agriculture as a means of

sustainability for a non-profit organization. This study has revealed the necessity

of not only updated technology and resources, but has also discovered a continued

necessity of dedicated personnel to the field. A major theme from my

observations was cross-cultural relations, and the ways in which …

Recognizing A Shift Toward Continued Secondary Orality: The Iphone's Contribution To The Development Of Human Communication, Heather Christina Parks

Communication Studies

No abstract provided.

Growing Conflict: Agriculture, Innovation, And Immigration In San Luis Obispo County, 1837–1937, Douglas P. Jenzen

Master's Theses

The history of San Luis Obispo and its surrounding areas is complex. Agriculture, innovation, and immigration have all contributed to the formation of the region. The Spanish, Mexican, and early American periods established the framework successive waves of immigrants had to live within. Native Americans and immigrants from China, Portugal, Switzerland, Japan, the Philippines, and other regions of the United States have all toiled in the fields and contributed to America’s tables at various points throughout county history. Many contingencies determined the treatment of successive waves of immigrants. Growth and development are taking place at exponential rates on the very …

Differences In Computer Mediated Versus Face To Face Negotiation, Melissa Oates

Psychology and Child Development

Ninety Cal Poly students participated in a study to test the hypothesis that e-negotiators would be more likely than face-to-face (FTF) negotiators to employ unethical or competitive negotiation styles in a subsequent negotiation after being lied to in a previous negotiation. Sixty-four Cal Poly students were randomly assigned to partake in a computer mediated or FTF negotiation over the sale of a car. After the initial negotiation was completed, buyers in each condition were led to believe they had been lied to about the accident history of the car. Participants then completed The Incidents in Negotiation Questionnaire by Robinson, Lewicki, …