Digital Commons Network^™

The Unexplored Impacts Of Communication Elements In Marketing, Can Trinh

Doctoral Dissertations

This dissertation includes two essays that examine how the use of different marketing communication approaches influences consumers. In the first essay, I propose that the use of human silhouettes, when compared to images of attractive human models, enhances marketing communication effectiveness by reducing the extent to which consumers experience self-threat when viewing an ad. In addition, I predict this effect holds for appearance-related products only and strengthens as consumers’ level of appearance-related self-esteem decreases. Five studies reported in this essay provide converging evidence in support of these expectations.

In the second essay, I investigate into how the use of puns …

Bullies, Browbeaters, And Bulldozers: Expectancy Violation And Management Intervention Processes Of Workplace Bullying, Kylie T. Julius

Masters Theses

Bullies, browbeaters, and bulldozers are a prevalent problem within workplaces (Namie, 2017), resulting in extreme emotional effects for employees, and intense impact on the bottom line of organizations (Olive & Cangemi, 2015). As workplace bullying continues to occur throughout many organizations, expectations for communication and behavior are repeatedly violated. Thus, expectancy violations theory (EVT) provides framework for the following workplace bullying behavior research. The relevant literature regarding EVT was reviewed and its framing of intervention processes of workplace bullying, emotional cognitive response, and perceived organizational value of bullies (high-value bullies) was established. The purpose of the proposed empirical study is …

Unprofessional Communication In The Workplace, Lilli Tillman

Masters Theses

This study creates a measurable definition of unprofessional communication in the workplace. First, literature is explored, looking at the existing information (or lack thereof) about professional and unprofessional communication in the workplace, along with additional information about politeness norms. A brief definition of unprofessional communication is offered. Next, a method for the study is offered, using both quantitative and qualitative methods to examine perceptions of unprofessional communication in the workplace. Results are then given, showing communicative behaviors that are viewed as both professional and unprofessional in the workplace. Behaviors such as being appropriate or being polite were seen as professional, …

Interactional Synchrony In Romantic Couples: Linking Dynamic Systems Of Nonverbal Behavior With Outcome Data, Darren J. Garcia

Doctoral Dissertations

Abstract

The aim of this study was to bridge the growing body of research on interactional synchrony with variables reflecting relationship quality in romantic couples. Video data from 116 romantic couples who participated in a short-term relationship intervention (Gordon et al., 2019) and their self-report assessments of relationship satisfaction, emotional intimacy, and constructive communication patterns were used for analyses. Movement was objectively quantified for each partner using Motion Energy Analysis (MEA; Ramseyer & Tschacher, 2011), an automated frame-differencing method. Cross-lag correlations of the time-series data were then aggregated and operationalized as interactional synchrony. Empirical relationships between interactional synchrony and relationship …

Examining Messaging Strategies Of Virtual Reality Companies On Instagram, Brian Galloway

Masters Theses

This study examines the messaging strategy and executional strategy utilized in the virtual reality industry on Instagram through the lens of Taylor’s Six-Segment Message Strategy Wheel. Content analysis examined a total of n=942 posts which were coded for high level message strategy, specific message strategy, and executional strategy. Engagement data was also recorded. Ritual-view messaging strategies were found to be utilized most often, with Social and Sensory-segment strategies used most frequently in terms of segments in Taylor’s model. In terms of executional strategies, User Image, Brand Image, and Use Occasion strategies were seen most frequently. Ego and Social segment message …

The Effects Of High Temperatures On Mating Communication In Songbirds, Casey Marie Coomes

Doctoral Dissertations

Due to climate change, animals around the globe are experiencing the negative impacts of hot temperature extremes. Hot temperatures can affect animals is by inducing behavioral changes. Some of these behavioral changes include reductions in important, fitness-related behaviors such as foraging and mating. One aspect of mating behaviors that high temperatures can impact is communication. In many systems, mating communication consists of a male signaler transmitting a signal to a female receiver, who then uses the signal to assess the male’s quality as a potential mate. High temperatures can impact this process at the level of the signaler, the receiver, …

Improving Mpi Threading Support For Current Hardware Architectures, Thananon Patinyasakdikul

Doctoral Dissertations

Threading support for Message Passing Interface (MPI) has been defined in the MPI standard for more than twenty years. While many standard-compliance MPI implementations fully support multithreading, the threading support in MPI still cannot provide the optimal performance on the same level as the non-threading environment. The performance disparity leads to low adoption rate from applications, and eventually, lesser interest in optimizing MPI threading support. However, with the current advancement in computation hardware, the number of CPU core per packet is growing drastically. Using shared-memory MPI communication has become more costly. MPI threading without local communication is one of the …

Bridging The Synapse: Seeing The World Through A Neuroscience Lens, Madeline Macarthur

Chancellor’s Honors Program Projects

No abstract provided.

Rural Appalachian Person And Family Decision Making At End Of Life, Mary Lou Clark Fornehed

Doctoral Dissertations

The dynamics of delivering care to persons at end of life (EOL) have dramatically changed in the last twenty years. Improved management of chronic illness and provision of aggressive life sustaining measures for an illness once deemed fatal are more common, significantly increasing longevity. While it is estimated that more than 40 million persons with life-limiting illness worldwide are candidates for some form of palliative or end-of-life care (EOLC), less than 14% of them will receive it.

When coping with life-limiting illness, people and their families are asked to make many complex and difficult decisions about EOL, palliative, or hospice …

Exploring Workplace Connections Of Employees With Multiple Role Expectations: Accommodating Communication Behaviors Of Hospital Chaplains, Stephen Spates

Doctoral Dissertations

The purpose of this study was to explore the communication behaviors of hospital chaplains in an effort to understand their workplace role. In the literature, most chaplain recognition related to spiritual interactions and improved health outcomes for patients, which left much information about their workplace lives unknown. This study used interviews with hospital chaplains to explore their communication behaviors. Using communication allowed chaplains to manage roles and uncertainty, build relationships, and handle the paradoxical interactions they encounter at work. The findings revealed that hospital chaplains, who operate as liaisons in their organizations, practiced convergence to accommodate others. They also managed …

Understanding Social Identity Through Children’S Drawings: Where Is Your Happy Place?, Elizabeth Hampton Hurst

Masters Theses

Civil war and instability in Syria has resulted in mass casualties and the largest migration of peoples since WWII (International Organization for Migration, 2015). The year 2015 witnessed a refugee crisis in the Middle East and Europe, a crisis that continues today. Fleeing danger undoubtedly shapes the identities of refugees, and the identities of refugee children are indeed the most vulnerable. This study examines ways in which Syrian refugee orphans communicate elements of social identity. Utilizing social identity theory (SIT) as a lens to analyze children’s drawings, this study not only reveals which social groups are most salient amongst children’s …

Scalable High-Speed Communications For Neuromorphic Systems, Aaron Reed Young

Masters Theses

Field-programmable gate arrays (FPGA), application-specific integrated circuits (ASIC), and other chip/multi-chip level implementations can be used to implement Dynamic Adaptive Neural Network Arrays (DANNA). In some applications, DANNA interfaces with a traditional computing system to provide neural network configuration information, provide network input, process network outputs, and monitor the state of the network. The present host-to-DANNA network communication setup uses a Cypress USB 3.0 peripheral controller (FX3) to enable host-to-array communication over USB 3.0. This communications setup has to run commands in batches and does not have enough bandwidth to meet the maximum throughput requirements of the DANNA device, resulting …

A Practical Realization Of A Return Map Immune Lorenz Based Chaotic Stream Cipher In Circuitry, Daniel Robert Brown

Masters Theses

Some chaotic systems are advantageously capable of self-synchronizing with a like system through a single shared state. Using a plain text binary message, a single system parameter can be modulated to mask this message and transmit it securely through the single shared state. The most simple implementations of this encryption technique are, however, vulnerable to the return map attack. Using a time-scaling factor to further obfuscate the modulation process, a return map attack immunity is gained. We report on the progress towards a realization of this process in real-time analog circuitry using off-the-shelf components.

The Role Of Effective Communication In Medicine, Adrienne L. Russell

Chancellor’s Honors Program Projects

No abstract provided.

Effectiveness Of Proloquo2goTm In Enhancing Communication In Children With Autism During Aba Therapy, Taylor Eastin Krcek

Doctoral Dissertations

Autism is a bio-neurological developmental disorder presenting in early childhood that has a profound effect on an individual's ability to communicate. The iPad® with the Proloquo2Go^TM app is a multilingual Augmentative and Alternative Communication (AAC) solution designed to assist people who have difficulty speaking or cannot speak at all. This study examines the effectiveness of the Proloquo2Go^TM app delivered via iPad® to enhance the tacting, manding, and verbal completion repertoires of children with autism. Participants included five children between the ages of three and four years old diagnosed with an autism spectrum disorder (ASD) and with low to …

Mixed-Species Flock Members’ Reactions To Novel And Predator Stimuli, Sheri Ann Browning

Doctoral Dissertations

Novel stimuli are ubiquitous. Few studies have examined mixed-species group reactions to novelty, although the complex social relationships that exist can affect species’ behavior. Additionally, studies rarely consider possible changes in communication. However, for social species, changes in communication, including rates, latencies, or note-types within a call, could potentially be correlated with behavioral traits. As such, this research aimed to address whether vocal behavior is correlated with mixed-species’ reactions to novel objects. I first tested the effect of various novel stimuli on the foraging and calling behavior of Carolina chickadees, Poecile carolinensis, and tufted titmice, Baeolophus bicolor. Chickadees …

Disaster Resilience In Rural Appalachia, Erin K. Conley

Chancellor’s Honors Program Projects

No abstract provided.

Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith

Masters Theses

This project seeks to inform corporate marketing efforts, as well as add to the growing body of literature on social media marketing. The purpose of this project is to assess consumer perceptions of a brand’s social media marketing. Participants were obtained from the PetSafe® brand Facebook fan page, and a total of 195 respondents completed all measures and were included in the study. The results show that brands must be actively engaging their consumers via social media in order to compete in a competitive marketplace. Engagement can be promoted through entertaining and interactive posts, useful and relevant content, word of …

Examining The Effects Of Communication And Acculturation On Relationship Satisfaction And Postpartum Depressive Symptomatology In Latino Couples, Jessica Andrea Hughes

Masters Theses

The present study builds on prior research that has evaluated the longitudinal association between relationship adjustment and depressive symptoms during pregnancy and the postpartum period by focusing on a group of women at high risk for perinatal depression, in this case, Latinos. Most studies have evaluated the association between relationship functioning and depressive symptoms during the postpartum period. However, depression occurs as frequently during pregnancy as in the postpartum period (Evans et al., 2001) and has been shown to be an important predictor of postpartum depression (Milgrom et al., 2008) in Caucasian samples. Since poor communication has been linked to …

Relationships Among Constructive Communication, Self-Efficacy, And Motivation In Latino Men Who Smoke: A Path Analysis, Alexander Malik Khaddouma

Masters Theses

Previous authors have posited that the health and functioning of romantic relationships may play a role in individual partners’ motivation to engage in healthier behavioral patterns. This effect of romantic relationship functioning may be particularly applicable to Latino couples, given the cultural value of familismo (Galanti, 2003). Utilizing specific factors of Lewis and colleagues’ (2006) Interdependence Model, the present study tested a model of motivation for smoking cessation in which self-efficacy mediates the effect of perceived spousal constructive communication patterns on male partners’ motivation to quit smoking. The model was tested in a sample of 173 Latino couples who underwent …

Communicating Sustainable Design Through Visual Dynamics, Phillip Walter Zawarus

Masters Theses

My thesis is the exploration of dynamic methods to eff ectively visualize and communicate sustainable designpractices. Every site consists of temporal conditions (climate, vegetation growth, hydrology, comfort, aesthetics)that require dynamic representation of it’s progressive state. By understanding both the quantitative and qualitivemeasures of a site’s content, designers can begin to create guidelines and adaptive responses to the changingconditions. Th is can be achieved by fi rst understanding the intergrated relationship of those conditions, as oneelement has a direct or indirect impact on another. Th e design, in turn, cannot be a static implimentation butrather an evolutionary application.

Examining The Interplay Of Rejection Sensitivity, Self-Compassion, And Communication In Romantic Relationships, Jennifer Anne Christman

Doctoral Dissertations

This cross-sectional study examined the potential associations between rejection sensitivity, self-compassion, self-silencing, and couple communication patterns in a college undergraduate population. Participants (n=205) attended group data collection sessions in campus computer labs where they completed an online survey. Multivariate path analyses did not support the hypothesis that self-silencing mediates the relationship between rejection sensitivity and couple communication patterns. Self-compassion also did not moderate the relationship between rejection sensitivity and self-silencing. However, post-hoc analyses revealed that self-compassion moderated the previously established relationships between rejection sensitivity and depression, and rejection sensitivity and relationship satisfaction. These findings indicate that self-compassion may serve as …

Communication Breakdown: The Introduction Of Several Communication Technology Innovations, The Societal Effects, And The Disconnect In The Way That We Connect., Christopher Vincent Tramontana

Chancellor’s Honors Program Projects

No abstract provided.

Communication In Married Couples: Exploring The Roles Of Betrayal And Forgiveness, Nikki N. Frousakis

Doctoral Dissertations

This dissertation explored the associations between having experienced a major betrayal, forgiveness, and communication behaviors in married couples. The first aim of the current research was to compare the communication behaviors of couples who have experienced a major betrayal and are in various stages of the forgiveness process as delineated by Gordon, Baucom, and Snyder (2005) to couples who reported never having experienced a betrayal in their current relationship. The second aim of the study was to explore whether injured partners and their spouses behave differently when discussing the betrayal event than when they are conversing about a separate problem …

Generational Perceptions Of Productive/Unproductive Information Received From Management Through Different Communication Channels, Eva Lynn Cowell

Doctoral Dissertations

This exploratory study identified generational preferences for receiving information from management through different communication channels and determined if age predicted productivity for productive and unproductive information received through different communication channels. This is the first study to empirically examine the relationship between age cohorts, communication channel preferences, information categories, and productivity. Sample participants worked as Extension agents at a major land-grant university. The four generations represented in the sample utilized multiple communication channels and were geographically dispersed throughout the state. The survey was administered electronically and completed by 204 (74%) of the eligible 275 employees in the organization. Independent Samples …