Digital Commons Network^™

Music Meets Algorithm: How Tiktok Is Changing The Music Industry For Independent Artists, Tatiana Krisztina Morales

Capstones

Music Meets Algorithm: How TikTok is changing the music industry for independent artists - A profile of two music artists who have had their career kick off after posting videos on TikTok that went viral. Link to Capstone Project: https://tatianakrisztina.wixsite.com/website/capstone

Algorithmic Solutions To Combat Online Fake News, Xinyi Zhou

Dissertations - ALL

The unprecedented growth of new information producing, distributing, and consuming every moment on the Web has fostered the rise of ``fake news.'' Because of its detrimental effect on democracy, global economies, and public health, effectively combating online fake news has become an essential and urgent task.

This dissertation starts with making typological, theoretical, and empirical efforts to promote the public's comprehension of fake news and lay the foundation for algorithmically combating fake news. As there has been no universal definition of fake news, this dissertation discusses the definition of fake news from three dimensions: veracity, intention, and news, comparing it …

Paid Advertising: Understanding How Ad Format And Visuals Impact Ad Link Clicks And Conversions, Samantha Ensinger

Honors Projects

Limited research exists that effectively describes what format of ads (photos, videos, graphics, or GIFs), receive the most link clicks, the most adds-to-cart, and the most conversions. There is even less research available that describes the extent to which the visual structure of advertisements, such as chosen colors, imagery, text, and duration impacts ad performance. This study sets out to address and help close this research gap by creating and testing multiple advertisements on Facebook and Instagram.

How Universities Use Twitter To Communicate About Mental Health, Sarah Elizabeth Polhill

Theses and Dissertations

From a sample of over three million tweets from universities in the US, we described the characteristics of universities' communication about mental health on Twitter, including common keywords, bigrams, linked resources, and hashtags, as well as the frequency of dialogic communication and mental health tweets over time, especially in the context of the COVID-19 Pandemic. This study uses data mining to collect tweets from official university Twitter accounts and selected accounts of university wellness and counseling programs. Relevant tweets were collected from a large sample using keywords and bigrams relevant to mental health from the Twitter accounts of IACS accredited …

The Effects Of Social Media On Internalizing Disorders In Adolescents, Deziree Wiegmann

Counselor Education Capstones

This platforms capstone project paper is about the effects that social media or advanced technology platforms has on young individuals. Many articles were reviewed, which included research studies on the prevalence of social media usage by adolescents, along with its negative and positive effects on their development. This topic is important for counselors to review in order to treat young clients that struggle with depression, anxiety, self-esteem issues, etc. For counselors and other professionals who work with adolescents, it would be important to look at the data, which has helped derive what treatment approaches may be the most effective and …

University Students’ Perspectives Of Visual-Based Cyberbullying On Instagram, Li-Min Huang

Doctoral Dissertations

Researchers have been investigating the cyberbullying phenomenon since the early 21st century. There is a substantial body of cyberbullying studies focused on text-based formats. However, studies revealed that visual-based social media platforms are more powerful than text-based platforms in affecting people’s emotions, causing significant psychological impact. Young adults ages 18-29 use visual-based social media heavily in their daily lives; therefore, visual cyberbullying on various sites has become a critical issue for this generation. Yet, the majority of existing cyberbullying studies focused on age groups under 18. The studies that did investigate this phenomenon among young adults focused mainly on text-based …

Where's The Beef? How Chicago Gang Members Utilize Social Media To Promote Beefs And Incite Gang Violence And Gang Murders, Alejandra Ruiz

University Honors Program Senior Projects

This is a literature review about how gang members utilize social media to incite gang violence offline to assist in the creation of a new special unit of the Chicago Police Department that will work together with gang violence prevention/gang violence reduction organizations to assist in reducing gang conflict/gang violence created on social media. There are studies that focus on how gang members use social media. The literature focuses on different aspects of how gang members and gangs use social media. “Internet banging” or “cyber banging” is a form of gang banging but on social media platforms. “Internet banging” or …

Strangers Switching Their Identities: Cultural Identity Management And Performance On Social Media A Qualitative Analysis Of International Students’ Intercultural (Ex)Change Processes And Perceptions Regarding Their Stay In The United States And Countries Of Origin, Vivian Kretzschmar

All Theses

In this globalized world, cross-country travel for education has been a prevalent (5.6 million students identified as international students in 2020) and ever-increasing (with a predicted increase of 250% by 2030) trend through the past decades. The sojourn impacts the students’ experience of the new culture and the ensuing shocks and adaptations. The understanding of something as complicated as culture, trying to be integrated into a new culture, and its perception to individuals, of course, have their ways of distinct communication trends through social media.

The struggle of maintaining and changing one’s cultural identity and adaptation across cultures has been …

Social Media Impact On Small Brick And Mortar Businesses, David N. Bowles

University Honors Theses

This thesis examines the implementation of various strategies and goals for small to medium brick-and-mortar enterprises regarding their use of social media. Drawing from primary data collection with small brick-and-mortar businesses within the greater metro area of Portland, Oregon, the value of social media is the ability of an organization to create a sense of value for their consumers while promoting positive relations and enhancing the consumer's ability to interact with an organization on a more personal level. Focusing on the implementation of various strategies and promotional efforts to increase the success of these small businesses and align their organizational …

Instagram Ideals: College Women's Body Image And Social Comparison, Paige K. Hill

Masters Theses

The present study unveils several themes that detail female college students’ experience, usage, and social comparison trends on Instagram, with a particular emphasis on body image. Compared to a study conducted by Meta Inc., which found that social comparison disproportionately affected young females (Social Comparison Exploratory Research, 2020), this study highlights insights directly expressed by young females in college concerning their past and current experiences on the platform. With over 90% of women in colleges across the United States reporting body and image dissatisfaction (Pritchard & Cramblitt, 2014), this study aims to contribute to existing literature, showcasing whether female students …

The Death Of Malls: The Rise Of E-Commerce And Digitally Native Brands, Alexis Montgomery

Theses

Since the mid-2000s, malls and retail brick and mortar stores have been on the decline. Stores not making enough revenue in-person; the rise of online shopping and e-commerce, the COVID-19 pandemic, and the rise of digitally native brands have contributed to this. This research aims to figure out how the current consumer atmosphere, as well as how the rise of e-commerce and digital marketing, will impact the mall of the future. This research aims to discover how local malls are faring, if stores are truly closing and if national retail brands are pulling out of malls. This research also aims …

How Does Social Media Use Affect Creativity?, Fardina S. Rahman

Creativity and Change Leadership Graduate Student Master's Projects

Social media is a parasitic relationship that is more beneficial for data companies and the platforms than it is the user. However, users still reap many unexpected benefits from engaging with different socials. Through observing how users interact with the platforms and each other using a Creativity focused framework, it is quite observable social media can be an effective tool to improve one’s creativity if used properly. Social media facilitates a combination of humor and community in a way that is difficult for traditional media and community to replicate. While humor inspires positive emotion and novelty and laughter binds a …

Hiring Decisions: Impacts Of Applicant Gender And Social Media Presence, Alicia Ostrowski

Honors College Theses

Studies show that hiring decisions can be influenced by an applicant’s social media profile (Broughton et al., 2013) as well as their gender (Garcia-Retamero & Lopez-Zafra, 2009). Women, compared to men, are more likely to face hiring discrimination (Garcia-Retamero & Lopez-Zafra, 2009) and many hiring managers tend to look at an applicant’s social media profiles for additional information during the hiring process (Broughton et al., 2013). There is a lack of substantial research on the combination of these two factors. This study examined the effects of gender and social media type on hiring decisions.

Addictive Social Media Use: Examination Of The Psychometric Properties Of The Arabic Bergen Social Media Addiction Scale And The Mediational Role Of Sense Of Control In The Relationship Between Depression And Social Media Addiction, Louis J. Fourie

Theses

The period of COVID-19 has proven to be a turbulent period where extreme psychological trends can be examined due to lockdown procedures, social isolation, and public fear. The use of technology such as social media has increased with research highlighting the harm of overuse. The purpose of the current study is to investigate the psychometric properties of an Arabic translated version of the Bergen Social Media Addiction Scale (BSMAS) to assess for addictive social media use. Secondly, the study further examines the association between depression, social media addiction, and an individual’s sense of control. Specifically, the potential mediational role of …

An Object For Sexual Pleasure: Does Viewing Sexualized Media Predict Increases In Self And Partner Objectification Impacting Feelings Of Sexual And Romantic Closeness?, Kaitlyn Ligman

USF Tampa Graduate Theses and Dissertations

Exposure to sexually objectifying media has been linked to the objectification of the self and of one’s romantic partner (e.g., partner-objectification); yet the implications of this for romantic relationships have remained relatively unexamined. There is, however, reason to suspect that exposure to sexually objectifying media and engaging in objectification may have implications for romantic couples. When a woman frequently monitors her appearance this may undermine her ability to sexually connect with her partner and when a man views his partner as an object for sexual pleasure it may impede his ability to develop intimate feelings of relational closeness to his …

Serving Behind The Screen: Practical Recommendations For Best Practices On Social Media For Government Practitioners, Livianette Cabrera

Student Theses and Dissertations

The usage and importance of social media continues to grow in our everyday life, however, governments lag on using the platforms to the fullest extent. This study aimed at learning what best practices should government practitioners exercise to meet constituents needs and provide services and information online. Through oral histories conducted with a small pool of participants, four themes emerged which helped to answer the research question. Findings illustrated four main traits/themes were essential if social media managers wanted to excel at their job: Competent Strategic Senior Management, Effective Community Management, Mission and Value Alignment, and Customized Curation. Through an …

How It's Made: The Crime And Kombucha Podcast, Melissa Nemeth

Journalism

The goal of this senior project is to write, produce, edit and market a podcast through the application of skills acquired throughout the culmination of a Cal Poly journalism degree. The podcast created in conjunction with this senior project is called Crime and Kombucha. Crime and Kombucha is a true crime and pop culture podcast hosted by two bubbly best friends, Marcela Cabral and Melissa Nemeth. It explores the relationship between true crime and pop culture, both of which cannot exist without the other in modern internet culture, using one genre to understand the other. In fact, the “Kombucha” …

Problematic Social Media Use, Social Comparison, And Defeat: An Intensive Longitudinal Investigation, Natalia Macrynikola

Dissertations, Theses, and Capstone Projects

Self-injurious thoughts and behaviors (SITBs) have steadily risen over the past two decades. The simultaneous dramatic increase in social media use has fueled concerns that using social media may be contributing to suicide risk. Although an emerging body of evidence reveals associations between certain patterns of social media use and SITBs, most research studies have not been designed to assess the temporal order of these variables and have neglected to investigate mechanisms underlying such associations. As a result, whether and how social media use may be conferring suicide risk remains unclear. To address this gap, the present study examined a …

Analyzing Fluctuation Of Topics And Public Sentiment Through Social Media Data, Haoyue Liu

Dissertations

Over the past decade years, Internet users were expending rapidly in the world. They form various online social networks through such Internet platforms as Twitter, Facebook and Instagram. These platforms provide a fast way that helps their users receive and disseminate information and express personal opinions in virtual space. When dealing with massive and chaotic social media data, how to accurately determine what events or concepts users are discussing is an interesting and important problem.

This dissertation work mainly consists of two parts. First, this research pays attention to mining the hidden topics and user interest trend by analyzing real-world …

The Impact Of #Metoo On Reasons For Sexual Assault Disclosure, Cheryl H. Tien

Doctoral Dissertations

Sexual assault is a long-standing widespread problem. Yet, despite the high prevalence of sexual assault, it is the most underreported crime of all crimes reported to the police (Bureau of Justice, 2018). The #MeToo movement has had a significant impact on the way in which sexual assault survivors disclose their experiences and the reasons they disclose. Disclosure appears to be an important factor in survivors’ healing from their assault, with increasing coping, greater attachment to others, and positive growth cited as effects of disclosure provided that the response to the disclosure is positive to the survivor (Ahrens & Aldana, 2012; …

The Effects Of Covid 19-Related Social Media Hate Crime On Asian And Asian Americans' Self-Esteem, Saachi Chugh

LSU Master's Theses

The COVID-19 pandemic has changed the way people communicate, live, socialize and perhaps the way they feel about the Asian population. The United States has seen a rise in the Asian hate crimes on online and offline platforms since the beginning of the pandemic which has affected the overall well-being of the Asian population. To our knowledge, the present study is one of the first studies to address the effects of COVID 19-related online perceived racial discrimination on the self-esteem of Asians. Additional objectives were to reveal the different coping mechanisms being used by the Asian population to cope with …

The Effects Of Covid 19-Related Social Media Hate Crime On Asian And Asian Americans' Self-Esteem, Saachi Chugh

LSU Master's Theses

The COVID-19 pandemic has changed the way people communicate, live, socialize and perhaps the way they feel about the Asian population. The United States has seen a rise in the Asian hate crimes on online and offline platforms since the beginning of the pandemic which has affected the overall well-being of the Asian population. To our knowledge, the present study is one of the first studies to address the effects of COVID 19-related online perceived racial discrimination on the self-esteem of Asians. Additional objectives were to reveal the different coping mechanisms being used by the Asian population to cope with …

Generation Z And Media Literacy: Young People’S Perceptions Of Media Literacy Education, Alanna Eavan Powers

Theses - ALL

No abstract provided.

Covid-19 Youth Ambassador Corp, A Community-Based Program To Address Vaccine Hesitancy, Atoosa Azarang

Master's Projects and Capstones

With over one million confirmed deaths from COVID-19, the United States (U.S.) continues to battle the public health crisis arising from the spread of the SARS-CoV-2 virus. The COVID-19 pandemic has had a devastating impact on our economic, social, and health systems. Social distancing efforts and other precautionary measures such as mask-wearing have not sufficiently reduced morbidity and mortality from COVID-19; thus, COVID-19 vaccinations are an important tool for substantially alleviating the effects of the pandemic. Although COVID-19 vaccines are available to all Americans aged six months and older, many individuals are hesitant to receive vaccines. The two most common …

Exploring Perceptions Of New Media Among The Lakota Nation, Isabelle C. Kramer

Theses and Dissertations

Since its inception, the worldwide web has fundamentally altered our understanding of communications. With the rapid adoption of new media around the globe, individuals are increasingly able to communicate with people on the other side of the planet in real-time--traditional boundaries like time and space are no longer relevant barriers to intercultural communication. As such, scholars are scrambling to recognize and understand the broader implications of social media, videoconferencing, blogging, etc on more traditional definitions of culture. Additionally, researchers are beginning to study the ways in which minority cultures are utilizing new media, and the way that new media impacts …

Using Consumer-Generated Social Media Posts To Improve Forecasts Of Television Premiere Viewership: Extending Diffusion Of Innovation Theory, Robert Casey Goodman

Business Administration Dissertations

Billions of US dollars in transactions occur each year between media companies and advertisers purchasing commercials on television shows to reach target demographics. This study investigates how consumer enthusiasm can be quantified (via social media posts) as an input to improve forecast models of television series premiere viewership beyond inputs that are typically used in the entertainment industry. Results support that Twitter activity (volume of tweets and retweets) is a driver of consumer viewership of unscripted programs (i.e., reality or competition shows). As such, incorporating electronic word of mouth (eWOM) into forecasting models improves accuracy for predictions of unscripted shows. …

Instagram Influencers And Their Youngest Female Followers, Amanda Jenkins

Electronic Thesis and Dissertation Repository

The purpose of this research is to gain a better understanding of the content teenage girls are surrounded by on Instagram, specifically focusing on influencer self-presentation and the impacts it can have on Instagram’s youngest female users. To do so, this research identifies and analyzes the top ten most popular influencers followed by a concentrated sample of 13–16-year-old girls. Theoretically informed qualitative analysis is used to analyze the influencers’ profiles by applying Erving Goffman’s dramaturgical approach (1956). With reference to Angela McRobbie’s (2008) work on “girl culture” and Alice Marwick’s (2015) work on “insta-fame”, the ways in which influencers code …

Social Media, Anxiety, And Reading Achievement In Elementary Students, Mercedes Villarreal Hinojosa, Viviana Elizondo Marcos, Maria A. Julian Quintanilla

International Graduate Program for Educators Master's Projects

The purpose of this study is to explore the relationship between perceived social media usage, academic achievement in reading, and anxiety. This study looked at a second grade classroom in ASFM consisting of 21 bilingual Mexican students, 11 boys and 10 girls. Perceived social media usage was measured using a survey, academic reading achievement was measured using Fountas and Pinell reading levels and anxiety was measured using the Children’s Test Anxiety Scale (CTAS) by Wren and Benson (2004). Each variable was then analyzed on its own through the use of descriptive statistics and bar graphs; then, each dependent variable was …

Going Viral: A Qualitative Analysis Of The Anti-Vaccine Movement & Social Media, Corinn Evancho Schumacher

Boise State University Theses and Dissertations

In the recent years of the rise of Web 2.0, health information has become more accessible. With this shift has come a reliance on social media to inform and educate the masses on vaccines. With the introduction of the Covid-19 vaccine, the conversation surrounding vaccines moved to the forefront of the United States’ zeitgeist from late 2021 to early 2022. In this research, I conducted a case study on the communication surrounding vaccines on social media while examining specific Facebook groups that advance the misinformation surrounding vaccines. I examined over 300 posts from four public Facebook groups in order to …

The Pandemic Is Not Killing Us, The Police Are Killing Us: How The Change In The Subjective Reality Of Nigerian Citizens Brought About The #Endsars Protests, Olabode Adefemi Lawal

Electronic Theses, Projects, and Dissertations

Using the theory of the social construction of reality, I researched the multiple roles of social media in the Nigerian #EndSARS protests. I interviewed 16 Nigerian protesters from the #EndSARS movement for this study: eight participated in-person while eight protested in-person and digitally (hybrid). Participants were asked a series of scripted questions regarding the #EndSARS protests to understand the roles social media played in shaping the subjective reality of Nigerians during that time. Using thematic analysis, this thesis proposes that the change in the subjective reality of some Nigerians contributed to the October 2020 #EndSARS protests. This thesis also compares …